Citibank 2013 Annual Report Download - page 8

Hotel Privileges provides special access to 1,000 luxury hotels
around the world and offers benefits such as best available
rates, complimentary breakfasts, free Internet access and
late checkout.
In the U.S., we continued to provide clients with improved
features and benefits. Citi enhanced the Citi ThankYou®
Preferred and Citi ThankYou Premier credit cards by
offering cardmembers more reward points for dining out and
entertainment purchases, chip technology to make purchases
with ease around the world and access to exclusive events.
Citi also expanded the ways ThankYou® Rewards members
can use their ThankYou Points, including the option to shop
with a Rewards Account Number, a virtual credit card account
number linked to their Citi® credit card and ThankYou Rewards
account, where MasterCard® and Visa® are accepted.
Through the Private Pass® program, U.S. cardmembers had
access to more than 10,000 events in 2013 across a range of
interests, including sports, dining and music. In 2013, more
than 6,000 music events were offered through the program.
Citi has partnered with American Airlines for more than
25 years to offer Citi®/AAdvantage® credit cards to U.S.
customers. Citi announced that beginning in March 2014, the
Citi Executive®/AAdvantage® World Elite MasterCard® will be
the only U.S. credit card that offers full membership benefits
at the American Airlines Admirals Club® airport lounges.
Citi Executive®/AAdvantage® cardmembers will enjoy access
to nearly 40 Admirals Club® locations worldwide as well as
access to select partner airport lounges.
Digital Innovations
• The Citibank® for iPad global app launched in nine
markets in 2013. The app uses the innovative design of
Citi’s U.S. Citibank for iPad app, which since its release in
2011 has won international awards and acclaim, ranging
from a Forrester Research case study to an XCelent
award from Celent as the best U.S. tablet banking app
for breadth of functionality and user experience.
• In the U.S., Citi launched Money2SM for Health, a new
multi-plan, multi-provider, consumer-centric patient
payment solution designed to simplify and enhance the
healthcare payment process for patients and providers
alike. American Banker named Money2 for Health a
Top Innovation of 2013.
• Citi Mobile® app was launched in an additional six
markets in 2013, for a total number of 31 markets with a
consumer banking mobile app.
• Citi introduced the Philippines’ first Visa payWave
credit card, the breakthrough contactless credit card
payment technology that can be up to three times
faster than cash payments.
• Global Finance magazine named Citi Best Consumer
Internet Bank in 13 countries, Best Consumer Internet
Bank in Asia Pacific and Best in Mobile Banking in Asia.
• In Mexico, Banamex started a testing program to launch
an innovative technology that guides clients through
the digital self-service environment.
• In the United Arab Emirates, Citi’s E-Brokerage —
a dynamic trading platform — gives sophisticated
investors the ability to trade directly online without
needing to contact a broker.
Citi announced enhanced travel benefits and exclusive
access for cardmembers.
Citi introduced a number of innovative digital and mobile
products in 2013, advancing efforts to become the world’s
leading digital bank.
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