Citibank 2013 Annual Report Download - page 7

Global Consumer Banking
Citi’s Global Consumer Bank (GCB) serves
62 million clients in 36 countries with a
strategic focus on markets and segments
in which the bank’s unique global network,
brand, and customer-centric products and
services provide a competitive advantage.
GCB aims to deliver a remarkable experience
to clients through industry-leading products
and services, next-generation retail formats
and world-class digital channels.
Operating across Citi’s four regions — Asia Pacific; Europe, the
Middle East and Africa; Latin America; and North America —
the GCB’s growth plan is aligned with Citi’s long-term strategy
to harness for customers the dominant secular trends of
globalization, urbanization and digitization. Well-positioned
and well-diversified, we serve high credit quality, globally
minded consumers in the world’s top cities.
GCB’s primary business lines are Credit Cards, Retail
Banking, Mortgages and Commercial Banking, which together
generate nearly half their revenues outside North America.
As of December 31, 2013, these businesses held $332 billion
in deposits, had $302 billion in loans and managed $168
billion in assets. GCB operates approximately 3,730 branches
in more than 700 cities worldwide, with a strong presence
in 121 of the 150 cities that contribute a third of global gross
domestic product growth.
In 2013, GCB generated $10.8 billion in pretax earnings, nearly
half of Citicorp’s total. Revenue growth in the emerging
markets — especially in Latin America and Asia — partly offset
a decline in U.S. revenues resulting from the challenging
economic environment. Globally, key business drivers reflect
continued momentum: Consumer loans grew 2%, cards
purchase sales increased 3%, assets under management
rose 8% and average deposits were up 2%, with growth
concentrated in checking and savings accounts.
Credit Cards
Citi is the world’s largest credit card issuer, with 142 million
accounts, $365 billion in annual purchase sales and $150 billion
in receivables across Citi Branded Cards and Citi Retail Services.
Citi Branded Cards provides payment and credit solutions to
consumers and small businesses in 34 countries. With more
than 52 million accounts in circulation, the business had
annual purchase sales of $290 billion and a loan portfolio
of $104 billion.
In 2013, Citi continued to deliver value, convenience and
the power of our global network to cardmembers. Citi
Prestige® card, a global credit card built upon the bank’s
unique relationships and capabilities worldwide, launched in
Colombia, Hong Kong, Malaysia, Mexico, Singapore and the
U.S. The card offers exceptional rewards, including global
benefits, special offers and an annual relationship bonus.
Further enhancing global value for clients, Citi launched
Hotel Privileges for Citi debit and credit card clients in Bahrain,
the Czech Republic, Egypt, Greece, Hungary, Poland, Russia,
Spain, the United Arab Emirates and the United Kingdom.
In Poland, the Citi Handlowy branch with Smart Banking technology in
Katowice’s upscale Galeria Katowicka mall is the first in the city and is
almost entirely paperless.
With more than 52 million accounts in circulation, Citi
Branded Cards provides payment and credit solutions to
consumers and small businesses in 34 countries.
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