Citibank 2013 Annual Report Download - page 6

To accomplish all this, we must build on what we put in place
last year to take our execution to the next level.
We’ll focus on building the right client base: those institutions
and consumers who best fit our business model and for
whom we can create the most value. We’ll streamline and
rationalize our systems and processes, striking the right
balance between efficiency-boosting standardization and the
flexibility and empowerment necessary for our people to best
serve our clients. And we’ll look to save time and money by
consolidating our operations in every city and country where
we come to work, minimizing costly fragmentation. Much of
the resources we save will be reinvested in our businesses
where the greatest returns can be generated — and, in
particular, will be dedicated toward improving our technology
and digital presence. Last year, we launched tablet and
smartphone versions of two of our most successful platforms
— Citi VelocitySM and CitiDirect BESM — so that, today, traders
and treasurers can do business from anywhere with a wireless
connection. Combined with Smart Banking branches and other
innovations in our Consumer Bank, we have established the
core around which we can fulfill our aspiration to become the
world’s digital bank.
Together, we have accomplished a great deal over the last
several years. We’ve refocused the franchise, built the tools for
execution and worked hard to rebuild our credibility. We still
have more to do, but the foundation for future success has
been built. We’ve accomplished a great deal — and more than
enough to begin to show what this franchise can do at its best.
Sincerely,
Michael L. Corbat
Chief Executive Officer, Citigroup Inc.
Citi Bike®
Unlock, Ride, Enjoy and Return
When New York City set out to establish a public bike
share program without expending public resources,
Citi recognized a unique opportunity to support a
groundbreaking initiative that would create a new,
sustainable transportation network and enhance the lives
of New Yorkers, and so the Citi Bike® program was born.
Since it launched in May 2013, the Citi Bike program
has become the largest and fastest-growing bike share
program in the U.S. and a familiar sight on city streets.
Thousands of blue bicycles at several hundred stations
around the city are available 24/7, 365 days a year
through annual, weekly or daily passes.
Citi Bike® is the largest bike share program in the U.S. The system
opened to the public in May 2013 with 330 stations and 6,000 bikes.
The Citi Bike program is operated by NYC Bike Share.
Each station has a touchscreen kiosk, a map of the service
area and surrounding neighborhood, and a docking system
that releases bikes for rental with a card or key.
In 2013, Citi Bike® riders took 6.3 million trips and
traveled more than 11.5 million miles, far outpacing other
major bike share cities. Parks & Trails New York honored
Citi with the George W. Perkins Award for outstanding
environmental leadership in helping to create the Citi
Bike program.
“In enabling the creation of Citi Bike®, Citi
has shown that it is a leading supporter
of innovative urban initiatives and a
major contributor to New York City’s
growth and progress.”
— Former New York City Mayor Michael R. Bloomberg
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