Citibank 2013 Annual Report Download - page 14

here to support our clients with a comprehensive range
of services. Our goal is to deliver expertise and a premier
level of service while helping grow, manage and preserve
wealth. As we partner with our clients, we can provide global
thinking informed by deep local insight and can help deliver
the complete financial management strategies that today’s
wealth requires.
In 2013, Citi began creating a new Private Bank experience that
captures the evolved needs and expectations of our clients — a
Private Bank that is more open, transparent and cooperative.
Our digital app, Citi Private Bank In View, will transform how
clients and bankers connect and will make the client experience
more personal and engaging than ever before.
Treasury and Trade Solutions
Citi’s Treasury and Trade Solutions (TTS) business provides
integrated cash management and trade finance services to
multinational corporations, financial institutions and public
sector organizations across the globe. With the industry’s
most comprehensive suite of digital and mobile-enabled
platforms, tools and analytics, TTS leads the way in delivering
innovative and tailored solutions to its clients. Offerings
include cash management, payments, receivables, liquidity
management and investment services, working capital
solutions, commercial and prepaid card programs, and
trade finance.
In 2013, TTS continued to expand its industry-leading set of
electronic tools for our largest clients, with 63 major clients
leveraging our proprietary Global Statements and the TWIST
Citi made history by becoming the first bank to be awarded both the Best
Bank and Best Investment Bank in Asia from Euromoney magazine.
Citi created Innovation Labs in regions to facilitate
co-solutioning with clients and establish centers of
excellence for product development and global rollout.
Bank Services Billing electronic reporting platform across 85
countries, with more than 50,000 detailed account statements
delivered. Additionally, 2013 saw the rollout of Interactive
Solutions, a new product that allows users to visualize the
breadth of TTS client transaction data by mapping the global
supply chains of corporate clients, overlaid with Citi’s internal
risk ratings and available credit facilities. The result is a
structural and scalable way for clients to gain efficiencies in
their financial operations by seeing and taking advantage of
incremental trade finance and working capital opportunities.
In 2013, Citi launched the CitiDirect BESM Tablet, a new
app for iPad devices that provides visibility into important
transactional and financial information, supporting decision
making and business management for treasury and finance
executives. Developed in the Citi Innovation Lab Dublin,
this product enables executives to monitor their company’s
global cash position and payments activity. With a few
taps, clients can drill down onto a map or a graph to see
the resulting balances and confirm execution of financial
strategies. Collectively, CitiDirect BE Mobile and Tablet
surpassed $113 billion in total transaction value processed
across 90 countries in 16 languages and added key mobile
functionalities such as Citi Supplier Finance, Trade Advisor
and CitiManager® Mobile. The proprietary client survey
by Greenwich Associates recognized Citi in 2013 with a
#1 ranking in the Online Services Benchmarking Study.
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