Citibank 2010 Annual Report Download - page 3
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Citi’s Mission Statement and Principles
Citi works tirelessly to serve individuals, communities, institutions and nations. With 200 years
of experience meeting the world’s toughest challenges and seizing its greatest opportunities,
we strive to create the best outcomes for our clients and customers with financial solutions that
are simple, creative and responsible. An institution connecting over 1,000 cities, 160 countries
and millions of people, we are your global bank; we are Citi.
The four key principles — the values that guide us as we perform this mission — are:
Common Purpose: One team, with one goal: serving our clients and stakeholders.
Responsible Finance: Conduct that is transparent, prudent and dependable.
Ingenuity: Enhancing our clients’ lives through innovation that harnesses the breadth and depth of our
information, global network and world-class products.
Leadership: Talented people with the best training who thrive in a diverse meritocracy that demands
excellence, initiative and courage.