Citibank 2010 Annual Report Download - page 11

9
2010 Accomplishments
• Citi helped Asia Pacific clients raise more than $160 billion
from international capital markets, including sovereign debt
issues for Indonesia and Vietnam.
• Citi was involved in several landmark equity offerings,
including the largest single-tranche initial public offering
ever priced (for wealth management and insurance giant
AIA), the largest Singapore IPO (for Global Logistic
Properties), the largest India IPO (for Coal India) and the
largest Philippine IPO in dollar terms (for Cebu Pacific Air).
• Thailand awarded us the mandate to provide payment
services to its Government Pension Fund, which manages the
retirement savings of more than one million members.
• Retail deposits in Asia hit $100 billion for the first time, and
institutional deposits reached an all-time high of more than
$120 billion.
• Our GTS business provides the widest range of cash
management, trade and securities, and fund services in the
region, processing more than $6 trillion of cross-border funds
in 2010, with assets under custody of more than $1.3 trillion.
• We grew our footprint significantly, opening 45 new branches
during the year. Our network now totals more than 700 retail
branches across the region, compared with fewer than
100 in 2000.
• In Australia, China, Hong Kong and Thailand, we launched the
next generation of Internet banking service, which provides a
vastly superior customer experience, global view of accounts,
improved security, customized alerts and financial advice.
• We launched Powered by Citi, a region-wide campaign
with leading retailers and corporate clients across Asia
that promotes specific value propositions based on credit
card spending.
• We continued to expand our equity presence with the launch
of local brokerages in Indonesia and Malaysia and the
establishment of a research team in the Philippines.
• We launched Citigold Private Client, a new wealth
management program for individuals with assets between
$1 million and $10 million. Currently available in China,
Singapore and Hong Kong, the program provides an exclusive
and individual level of service to manage both personal and
business wealth. Clients enjoy unrivaled access to Citi’s
global banking network and all of the products and services
offered across our entire franchise, including transactional
banking, capital markets and advisory services and business
banking solutions.
Hong Kong In 2010, Citibank opened its largest branch in Asia Pacific. Situated in Mong Kok at the heart of Hong Kong’s Kowloon Peninsula, this
multistory location offers a full range of banking services, covering general banking, loans and mortgages and credit cards. The branch also houses
banking centers for Citigold, Citigold Private Client and Commercial Banking, all in one building that strategically serves the large population of
Kowloon. The Mong Kok branch is our 43rd retail branch in Hong Kong.