Citibank 2010 Annual Report Download - page 17

15
2010 Accomplishments
• Citi had a leading role in raising over $28 billion of financing
for General Motors, including as joint bookrunner on its IPO
and as lead arranger on its $5 billion revolving credit facility.
We advised Kraft Foods on its $21.7 billion purchase of
Cadbury, and we helped the company raise $9.5 billion to
finance the acquisition. Citi also was an active joint
bookrunner on Microsoft’s $4.7 billion in senior unsecured
notes and lead underwriter for its $1.3 billion zero-coupon
convertible bond offering.
• Citi was the co-lead strategic advisor to American
International Group on its $16 billion sale of American Life
Insurance Company to MetLife, Inc. We also acted as financial
advisor to Williams on its $12 billion restructuring of Williams
Pipeline Partners L.P. and Williams Partners L.P. We were the
exclusive financial advisor to Hewitt Associates on its
$5 billion sale to Aon Corporation.
• GTS launched the Flu Care Card — the first of its kind in the
industry — to help reduce employer healthcare costs. We also
announced our partnership with the Export-Import Bank of
the U.S. to support its Supply Chain Finance Guarantee
Program for small and medium-size U.S.-based suppliers.
• North America Retail Banking streamlined its checking
account packages, which reward customers for their loyalty;
conducted a national training symposium for 10,000 branch
and support staff; renewed its focus on mortgage lending,
closing a very successful year with more than $6 billion in
originations funded; and furthered its investment in the
Citigold® model, launching a successful pilot in 19 branches
across three key markets.
• Citi launched a number of innovative mobile customer
solutions, including an integrated Cards/Bank application for
iPhone® and for AndroidTM devices, which provides customers
with anywhere, anytime access to their bank and credit card
account information; Citi® Text Banking, a service that
delivers account updates on-demand to customers’ mobile
devices; and social media customer service via Citi’s official
Twitter handle, @AskCiti.
• Citi launched a new reward card suite that leverages Citi’s
award-winning enterprise-wide reward platform, ThankYou®.
The suite of credit cards provides clients with a number of
enhancements, including increased opportunities to earn the
rewards they value most. In addition, a significant investment
was made in the ThankYou® reward program to enhance the
most popular reward redemption categories, including gift
cards and travel.
• Citi Private Bank was named Best Global Private Bank
for the first time by The Banker and Professional
Wealth Management.
New York City In 2010, Citibank unveiled its first U.S. flagship branch in the heart of New York’s Union Square. Drawing on smart banking
technologies pioneered by Citi in Asia, the branch features interactive sales walls and other media walls; enhanced-image ATMs; free online and
wireless access for customers; and 24/7 access from the ATM lobby to customer service experts via video-assist — the first of its kind in the U.S.