Citibank 2010 Annual Report Download - page 13

11
2010 Accomplishments
• Citi EMEA raised more than $850 billion in more than 600
transactions for clients.
• Citi concluded many significant deals in Europe, including
BP plc’s successful $3.5 billion bond issue, marking its return
to the international capital markets.
• In our Regional Consumer Banking business, we continued
to reposition the franchise and invest in future growth;
expanded our mobile banking capabilities to Russia, Poland
and Greece; and moved forward on implementing an
integrated customer platform.
• Citi Holdings completed 16 divestitures in EMEA totaling
approximately $5 billion in assets.
• GTS continued to offer end-to-end solutions in trade with
innovative supply chain finance programs, leading to
signature deals with clients that included Vodafone and
Philips. Citi Supply Chain Finance allows suppliers, including
small and medium-size enterprises, to automatically obtain
early settlement of their invoices at a financing cost related
to their client’s credit rating.
• GTS opened new direct custody and clearing branches in
Bahrain, the United Arab Emirates and Kuwait and expanded
our commercial cards offerings into five new markets: South
Africa, the United Arab Emirates, Turkey, Greece and
Luxembourg.
• In Russia, our consumer business surpassed the one million
customer milestone.
• Citi established China desks in South Africa, the United
Kingdom and the United Arab Emirates to serve Chinese
clients expanding their businesses internationally and to
facilitate increasing investment into China.
• Citi continued to build its equities platform, hiring sales,
trading and research staff in Moscow, Tel Aviv, Johannesburg
and London.
• Citi EMEA received more than 100 awards for client service,
product excellence, risk management, sustainability and
business practices. Highlights included being named
Emerging Markets Bond House of the Year by International
Financing Review, Best Domestic Cash Management Bank in
17 countries across EMEA by Euromoney and Best Internet
Bank in 38 countries across EMEA by Global Finance.
London With nearly 10,000 employees today, Citi has maintained a presence in the United Kingdom since 1902. From our trading floors at Canary
Wharf, client service is at the heart of our culture. Whether serving consumers, local businesses, multinational corporations, financial institutions or
sovereign governments, our business reflects our long-standing commitment to meeting the needs of customers wherever they may be in EMEA.