Citibank 2010 Annual Report Download - page 12

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In Europe, the Middle East and Africa (EMEA), Citi employs
approximately 38,000 people, maintains a physical presence in
55 countries and jurisdictions, and conducts business in 61
more. Clients across EMEA choose Citi for our global footprint,
market position, in-country relationships and full range of
solutions through our extensive suite of products and services.
The region includes a diverse mix of developed and emerging
markets, and Citi has a long and deep history in both. With
operations in 16 countries across the continent, Citi has the
broadest Pan-African footprint of any foreign bank. We see
tremendous growth prospects for our business within the
emerging markets, and we are committed to helping our clients
improve their operations in these countries at every stage —
whether they are just breaking into a new market, expanding
their operations, or consolidating a long-term presence.
Our Institutional Clients Group has one of the region’s largest
platforms for fixed income, currencies, commodities and
equities sales, and trading and derivatives — offering clients
liquidity and hedging across our full range of products.
Citi serves more than 90% of FTSE 100 companies, nearly half
of which consider us to be their lead bank. Citi’s Global
Subsidiaries Group — dedicated to addressing the local and
regional needs of Citi’s core multinational clients from around
the world — has helped us build relationships with more than
8,000 subsidiaries of more than 1,500 parent companies
in EMEA.
Our well-established and highly regarded Global Transaction
Services (GTS) business facilitates commercial, financial and
trade flows globally for our corporate, financial and public
sector clients. Through its presence in the 55 markets across
EMEA, it supports 67 payment currencies, provides access to
3,800 distribution points in Africa alone, and offers a direct
custody and clearing network in 33 markets.
Citi Private Bank is a trusted advisor to the wealthiest, most
influential individuals and families throughout EMEA, with $46
billion in regional client business volume. Our network of more
than 200 private bankers and investment professionals across
13 offices provides clients access to the best opportunities
available around the world and exceptional service and advice
uniquely tailored to their needs and aspirations.
Our retail customers choose us for the unrivaled access,
control, convenience, security and rewards we provide through-
out the world. In EMEA, we maintain 298 branches and six
investment centers. We also are focused on new technology
investments that will enhance sales capacity, improve the
customer experience and drive innovation via mobile and
Internet banking.
Europe, Middle East and Africa