Citibank 2010 Annual Report Download - page 16

14
North America
With more than 95,000 employees in North America, Citi’s
extensive business platform serves a wide variety of
institutional clients and retail customers. From underwriting
some of the largest, most complex capital markets
transactions to maintaining our long-standing leadership in
U.S. municipal finance, from providing unmatched transaction
banking to tailoring innovative advisory services, Citi is a
leading financial institution for corporations, governments
and investors.
In North America, our Institutional Clients Group’s five
business lines — Global Banking, Global Markets, Global
Transaction Services, Citi Private Bank and Citi Capital
Advisors — offer a wide product range and deep market
expertise to a diverse set of clients. In 2010, our excellence was
recognized by a number of prestigious industry awards,
including Best Overall Trade Bank by Trade Finance and Best
Cash Management House in North America by Euromoney.
In our Regional Consumer Banking business, more than
30,000 professionals work together to provide consumers with
retail banking, small business and commercial banking, wealth
management, residential real estate loans, and credit card
products and services. Our retail bank operates more than
1,000 branches in 13 U.S. states. The services offered at our
branches are complemented by 24/7 access to fee-free ATMs,
CitiPhone Banking®, Citibank® Online and Citi MobileSM
services.
Citibank Commercial Banking provides cash management,
foreign exchange and trade services to small and medium-size
enterprises through our relationship managers and product
specialists.
Citi Personal Wealth Management provides investment,
financial planning and wealth management services via our
Citibank branch-based advisors and centralized service
centers. Residential real estate lending is provided through
CitiMortgage, which originates and services residential home
mortgages throughout the nation and prides itself on making
homeownership a reality for a wide range of customers.
CitiMortgage has also renewed its focus on mortgage lending
through its U.S. retail branches and closed its biggest year on
record for originations through the retail channel with
bookings 34% higher than in 2009.
Citi Cards is one of the industry’s largest providers of credit
cards with more than 21 million accounts generating more than
$77 billion in receivables in North America. In addition, Citi is
North America’s top issuer of corporate cards.