Citibank 2010 Annual Report Download - page 15

13
2010 Accomplishments
• In Mexico, we serve 20 million customers, one million more
than in 2009. We are the country’s largest financial
institution as measured by assets and customer-managed
resources, which grew 12% for the year — a faster rate than
any of our peers. Assets in mutual funds that we manage
grew by more than 60%, funds in checking, debit and other
demand deposit accounts rose by 25%, loans to small
businesses increased 27% and personal and payroll loans
grew 39%. Banamex today maintains Mexico’s largest market
share in mutual funds, cards merchant sales, equity broker-
age, personal and payroll loans, pension funds, custodial
services and local debt issues (among other business lines).
• Overall, during the year, we helped our Latin American and
Caribbean clients raise more than $54 billion from the
international capital markets.
• Citi closed the largest global equity offering in history, raising
$70.1 billion in a combined rights and follow-on offering for
Petrobras, Brazil’s leading energy company.
• Citi acted as financial advisor in América Móvil’s acquisition
of Carso Global Telecom in a stock swap transaction valued
at $17.8 billion.
• Citi, acting as joint bookrunner, helped the Republic of Chile
return to the capital markets, pricing a landmark $1.5 billion
dual-tranche offering.
• In Jamaica, Citi solely managed a $7.8 billion local debt
exchange that helped stabilize the country’s finances and set
the stage for a sustained reduction in local interest rates.
• In Argentina, Citi acted as joint lead manager on a $12.3
billion exchange that represented a major step toward
normalizing the country’s relationship with its private
creditors and significantly reduced the market yield of the
government’s external debt.
• Our Wealth Management business serves close to 180,000
of the wealthiest clients in the region, including 45% of the
1,000 wealthiest families.
• In Brazil, we signed a binding agreement to establish a joint
venture between Credicard and Elavon, creating a merchant
services company to strengthen our growing position in the
consumer credit segment.
• Our performance was recognized by some of the most
prestigious publications, including Euromoney, Global
Finance, The Banker, LatinFinance and International
Financing Review. Citi won more than 100 awards at the
regional and country levels.
Lima, Peru In 2010, Citi celebrated its 90th anniversary of providing a multitude of innovative banking services and solutions in Peru. Citi Peru
employs more than 700 people who serve a broad customer base of more than 160,000 individual accounts, 850 large corporations and
multinationals, and 130 small and medium-size enterprises.