Citibank 2012 Annual Report Download - page 22
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20
Citi’s Mission: Enabling Progress
Citi works tirelessly to serve individuals, communities, institutions
and nations. With 200 years of experience meeting the world’s
toughest challenges and seizing its greatest opportunities, we
strive to create the best outcomes for our clients and customers
with financial solutions that are simple, creative and responsible.
An institution connecting over 1,000 cities, 160 countries and
millions of people, we are your global bank; we are Citi.
The four key principles — the values that guide us
as we perform our mission — are:
Common Purpose
One team, with one goal: serving our clients and stakeholders
Responsible Finance
Conduct that is transparent, prudent and dependable
Ingenuity
Enhancing our clients’ lives through innovation that harnesses
the breadth and depth of our information, global network and
world-class products
Leadership
Talented people with the best training who thrive in a diverse
meritocracy that demands excellence, initiative and courage