Citibank 2012 Annual Report Download - page 12

10
Retail Banking
Centered in the world’s top cities with high consumer banking
growth potential, Citibank serves a full range of consumer
banking needs, including checking and savings accounts,
loans and small business services. The optimization of the
Citibank branch network continued throughout 2012 to
further concentrate its presence in major metropolitan areas
and focus on target consumer segments. Our renowned Citi
Smart Banking branches, with innovative technologies and
concierge-style client services, expanded in the Philippines,
Malaysia and the U.S.
Citi’s Banamex franchise serves close to 21 million customers
and has a leading position in consumer lending, deposit,
retirement and mutual fund industries in Mexico.
Citi’s wealth management business provides investment and
financial advisory services, including mutual funds, managed
portfolios, stocks, bonds, insurance products and retirement
solutions. Citigold® combines banking with wealth management
to deliver exceptional personalized service, special benefits
and preferred access to Citi’s network. Citigold International is
dedicated to serving the needs of globally connected clients by
offering access to multicountry financial services.
One of the only global housing lenders, CitiMortgage operates
in 29 countries and is committed to helping clients in all
stages of homeownership. With 2 million customers around
the world, the business offers loans for home purchase and
refinance transactions with a financing solution for almost
every need. CitiMortgage in the U.S. continued to find
solutions that allowed many borrowers to avoid potential
foreclosure through government and other programs such as
Citi’s Road to Recovery. CitiMortgage’s free SureStart® pre-
approves potential homeowners, allowing them to establish
their price range before shopping for a home. During 2012,
CitiMortgage significantly expanded sales through Citibank
branches in the U.S. and select business partners, originating
$58 billion in mortgages.
Citi Commercial Bank provides value-added banking services
to meet the global needs of small- and medium-sized
enterprises. It currently serves 100,000 clients with dedicated
Relationship Managers across 30 countries. The business
leverages Citi’s worldwide capabilities to deliver tailored
solutions for cash management, foreign exchange, lending and
trade, and employee banking. Citi Commercial Bank also offers
secure web-based solutions throughout the world, enabling
clients to manage their business operation accounts at any
time from anywhere via the Internet.
Global Consumer Banking
In all of the 29 countries where CitiMortgage operates, dedicated staff members are committed to helping its 2 million customers
make their homeownership dreams come true. In the U.S., CitiMortgage’s free SureStart® preapproves potential homeowners,
allowing them to establish a price range before shopping for a home.