Citibank 2012 Annual Report Download - page 10

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Citi’s Global Consumer Banking (GCB) serves more than
100 million clients across the world through its unique
footprint and capabilities, its presence in and understanding
of local markets, and the ability to deliver a consistent and
enhanced banking experience.
Strategically positioned in the world’s top cities with the
highest consumer banking growth potential, Global Consumer
Banking operates across Citi’s four regions — Asia Pacific;
Europe, the Middle East and Africa; Latin America; and North
America. The primary business lines are Credit Cards, Retail
Banking, Mortgage and Commercial Banking.
The collective GCB businesses account for $337 billion in
deposits, $295 billion in loans, $154 billion in assets under
management in Retail Banking and approximately 4,0001
branches worldwide.
Global Consumer Banking earnings continued to grow in 2012.
Pretax operating earnings increased by 48% to $10.1 billion —
nearly half of Citi overall. Net income2 grew 6% to $8.1 billion
— its highest level ever. Revenues of $40 billion, over the last
12 months, reached a new milestone. Additionally, average
loans grew 5% globally, with 9% international growth and
2% growth in North America.
Credit Cards
Citi is the world’s largest credit card issuer, with 134 million
accounts, $363 billion in annual purchase sales and $150
billion in receivables across Citi Branded Cards and Citi Retail
Services credit cards.
1
Approximately 4,000 total branches do not include ~600 Banco
de Chile branches.
2
Pretax earnings minus loan loss reserve releases minus fourth
quarter repositioning charges.
Operating in 38 countries, with more than 55 million accounts
in circulation, Citi Branded Cards provides payment and credit
solutions to consumers and small businesses around the
world. The business has annual purchase sales of $292 billion
and a loan portfolio of $111 billion. In 2012, Citi became the first
non-domestic credit card issuer in China. New rewards credit
cards were introduced in El Salvador, the Philippines, Taiwan,
the United Arab Emirates and the U.S. Citi also introduced new
co-brand cards for travelers with partners Hilton® HHonorsTM,
American Airlines AAdvantage®, AirAsia and Thai Airways.
Citi is continually expanding the ways in which card members
can integrate rewards and social networking, including the
ThankYou® Points sharing app, which is the first application
on Facebook that enables members to share and combine
points. This year, Banamex was the first financial institution
in Mexico to introduce MasterCard® PayPassTM, a contactless
card payment platform.
Citi Retail Services provides consumer and commercial credit
card products, services and retail solutions to leading national
and regional retailers across the U.S. Citi Retail Services
serves nearly 79 million accounts for a number of iconic
brands, including The Home Depot, Macy’s, Sears, Shell and
ExxonMobil. In 2012, Retail Services renewed its long-standing
relationship with CITGO, launched a product with ExxonMobil
and announced new relationships with OfficeMax, Ford Motor
Company and BrandSource. The business has purchase sales
of $71.5 billion and a loan portfolio of $38.6 billion.
Global Consumer Banking
Highlights
Customer Experience
Putting the customer at the center of everything we do
is critical to our success. GCB is focused on listening to
customers in order to recognize their needs and provide
genuine solutions to help reduce the complexities of their
financial lives. Our fundamental GCB performance measure
is provided through Net Promoter Score, and we continue
to improve.
• In the U.S., Citibank launched Plain Talk About Your
Products, a user-friendly guide for current and prospective
checking customers.
Citi Commercial Bank leverages our presence in the world’s
fastest growing cities and our global capabilities to deliver
tailored solutions to an international client base.