Citibank 2012 Annual Report Download - page 13
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11
Highlights
Digital Innovations
Citi continues to make progress toward being the bank
of choice for digitally savvy consumer banking clients
around the world. Enhanced mobile banking capabilities
were introduced in 2012 throughout all key regions
and now cover more than 75% of target consumer
markets worldwide.
• Forrester Research Inc. named the redesigned Citibank
Online experience as the top online banking site in
the U.S.
• The Citibank for iPad® app won Best Use of Digital in the
Financial Services Sector at the Digital Impact Awards.
Citi® Private Pass® in the U.S. offered Citi credit and debit
card members access to more than 10,000 events across
music, sports, dining and family entertainment.
Additional Citi Smart Banking branches, with innovative
technologies and concierge-style client services, opened
in the Philippines, Malaysia and the U.S.
• Citi made inroads in mobile utilization in 2012. In Asia
Pacific, the region with the highest degree of mobile
adoption industry-wide, Citi has achieved significant
penetration among clients, ranking first among banks in
India, Singapore, Australia and Hong Kong, according to
recent data from Bain & Company.
• Citi’s global mobile banking solution platform was
successfully launched throughout many Latin America
markets, including Argentina, Brazil, Colombia, Peru
and Venezuela.