Citibank 2012 Annual Report Download - page 11

9
Transfer is a joint venture between Banamex and Telcel that
offers bank accounts to millions of customers with service
functionality delivered entirely through mobile phones.
Citi is the world’s largest credit card issuer, with 134 million
accounts and $150 billion in receivables across Citi Branded
Cards and Citi Retail Services credit cards.
• CitiMortgage continued helping families stay in their
homes throughout 2012. The Road to Recovery tour
spanned 35 U.S. markets, offering clients one-on-one
consultations with mortgage assistance experts.
• Citi® Price Rewind is a complimentary benefit that helps
card members by automatically crediting a refund if a
lower price is found on a purchase within 30 days.
• Citi Simplicity® makes credit cards even easier with
simple yet powerful features such as no annual fee, no
late fees and no wait time for live assistance. It won
Kiplinger’s Personal Finance magazine’s award for
Best Credit Cards for Holiday Spending in 2012.
Leveraging Our Globality
As the pre-eminent global consumer bank
internationally, GCB leverages best practices and
business models to create an enhanced and seamless
banking experience around the world.
• Citi reorganized in 2012, creating the Global Consumer
Banking unit with the goal of leveraging its global scale
for local advantage to better serve our customers.
• In 2012, Citi continued to roll out common technology
platforms, including Rainbow, our new and common
core banking platform, as well as online and mobile
platforms that deliver a common digital experience to
customers globally.