Citibank 2009 Annual Report Download - page 15

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5
As described above, Citigroup is managed pursuant to the following segments:
CITIGROUP SEGMENTS
Regional
Consumer
Banking
Institutional
Clients
Group
- Retail banking, local
commercial banking
and Citi-branded
cards in North
America, EMEA
(defined below), Latin
America and Asia
- Branch investment
services
- Branch-based
mortgage consultants
- Branch-based
financial advisors
• Securities and
Banking
- Investment
banking
- Debt and equity
markets
- Lending
- Private equity
- Hedge funds
- Real estate
- Structured
products
- Private Bank
- Equity and Fixed
Income research
• Transaction Services
- Cash management
- Trade services
- Custody and fund
services
- Clearing services
- Agency/trust
services
Citi Holdings* Corporate/
Other
• Brokerage and Asset
Management
- Largely includes
investment in and
ongoing equity in
earnings of Morgan
Stanley Smith
Barney joint venture
- Latin America asset
management
- Retail alternative
investments
• Local Consumer
Lending
- Consumer finance
lending: residential
and commercial
real estate; auto,
student and
personal loans; and
consumer branch
lending
- Retail partner
cards
- Primerica Financial
Services
- Certain international
consumer lending
(including Western
Europe retail
banking and cards)
• Special Asset Pool
- Certain institutional
and consumer
bank portfolios
- Treasury
- Operations and
technology
- Global staff
functions and other
corporate expenses
- Discontinued
operations
Citicorp
The following are the four regions in which Citigroup operates. The regional results are fully reflected in the segment results above.
North
America
Europe,
Middle East &
Africa
(EMEA)
Latin America Asia
CITIGROUP REGIONS(1)
(1) Asia includes Japan, Latin America includes Mexico, and North America comprises the U.S., Canada and Puerto Rico.
*Note: See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations—Citi Holdings” for a discussion
of certain assets, totaling approximately $61 billion, that will be moved from Citi Holdings to Citicorp during the first quarter of 2010.