Citibank 2008 Annual Report Download - page 6
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CONCLUSION
In such challenging times it is worth taking stock of what is truly valuable about Citi. I’m convinced
there are some enduring truths that will stand the test of the coming years.
The first is that our competitive advantage will remain our global presence, which is rich both in
history and in client relationships. At the heart of Citi is an irreplaceable franchise built over nearly
200 years, with more than 200 million customer accounts in over 100 countries. Through this
unique global network, we enable people to reach out and to work together across the world.
Second, we will continue to build on our rich legacy of innovation: innovation to ensure that we can
address the needs of a highly mobile population that is increasingly urban and international in
outlook; innovation to help people and companies work more collaboratively across multiple
networks and time zones; innovation to facilitate new ways of thinking about money and the role it
plays in everyday life and business.
Third, we will remain determined to build a culture of meritocracy where talent is recognized and
rewarded with opportunity, where each employee has a chance to achieve his/her potential, and
where the best do better.
Fourth, we’ll continue to make a difference in the communities where we work and live. In
November, 50,000 Citi colleagues and friends came together in 550 cities around the world in a
single day to repair schools, deliver food, and help people in need. With so many people now feeling
pressure, Citi is more devoted than ever to improving society and the environment in the
communities where we work through our philanthropy, volunteerism, public policy engagement, and
our core business activities.
Every Citi employee is acutely aware of the challenges ahead. We all know people whose economic
struggles are unprecedented and overwhelming. It is our commitment to Citi’s customers,
shareholders, and employees to create solutions that mitigate the impact of these difficult times.
With the top team in the industry, we will succeed.
Vikram Pandit
Chief Executive Officer, Citigroup Inc.