Citibank 2015 Annual Report Download - page 9

Citi Simplicity®, a card designed for
value-focused customers, in Poland and
Russia, and Citi Prestige®, geared to
affluent customers, in the Philippines,
Taiwan, Thailand and the United Arab
Emirates. Citi Prestige now is available
in a total of 13 markets representing the
majority of our retail banking wealth
management customer base.
Citi continues to harness the power of
its scale and network to create value for
partners and customers. We announced
a new, expanded global agreement with
MasterCard to speed delivery of payment
solutions for customers and drive future
payment innovation. Building on our
industry-leading rewards capabilities, Citi
created a single powerful global rewards
platform and website that provide access
for customers to redeem rewards from
more than 20 global points transfer
partners. The program is available in
Australia, Bahrain, Colombia, Hong Kong,
the Philippines, Singapore, Thailand
and the U.S., and new relationships with
Qantas Airways and Virgin America will
empower customers with even more
ways to use rewards.
In the U.S., Citi continued to enhance its
proprietary and co-brand portfolio with
world-class products and rewards. Costco,
one of the largest and most respected
retailers, selected Citi to become the
exclusive issuer of Costco co-brand credit
cards. Citi expanded opportunities to earn
rewards faster for everyday purchases
made with the ThankYou® Premier card,
including gas, parking, tolls and public
Citi Bike
In 2015, Citi Bike® riders in New York took
a record 10 million trips, a 23 percent
increase over 2014. The multi-year,
Citi-funded expansion of the program
by its operator proceeded on schedule
with the introduction of stations in new
neighborhoods in Manhattan, Brooklyn
and Queens and a 25 percent increase in
bikes on the street (to 7,500). Through Citi
Bike for Good, Citi supported three of New
York City’s most impactful not-for-profit
organizations: the American Red Cross,
No Kid Hungry® and the YMCA of Greater
New York. The initiative put hundreds of
specially branded bicycles on the streets,
and through it, Citi contributed $50,000
to each of the organizations. Citi Bike
programs also launched in Jersey City, New
Jersey, and continued to grow in Miami.
transportation, and also increased
the value of ThankYou Points when
redeeming for travel.
Through relationships with legendary
artists and bands, Citi’s award-winning
entertainment access program
Citi Private Pass® offered unmatched
access and VIP experiences to Citi
customers in the U.S. In addition,
Citi expanded its entertainment
marketing offers globally to more
than 10 countries, including Australia,
China and the United Kingdom.
In the U.S., Citi announced the Citi
Concert Series on TODAY, a multi-year
sponsorship with NBC that provides
year-round opportunities for millions
of Citi customers to enjoy watching live
performances from some of the biggest
names in music.
Wherever and whenever customers
choose to make purchases — in store,
online or on their mobile devices — Citi
offers seamless, convenient and fast
payment solutions. Citi worked with
Android Pay, Apple Pay and Samsung
Pay to make mobile payment solutions
available to U.S. Citi customers and
teamed with MasterCard to expand
global acceptance of the Citi MasterPass
digital wallet.
Retail Services
Citi Retail Services is one of North
America’s largest providers of private
label and co-brand credit cards for
retailers. In addition, the business
delivers multi-channel retailing
expertise, advanced data analytics and
digital solutions to help premier retailers
across an array of industries grow their
businesses. We serve 90 million accounts
for iconic brands such as Best Buy,
ExxonMobil, Macy’s, Sears, Shell and
The Home Depot.
In 2015, Citi Retail Services renewed
six relationships and signed new
agreements with America’s oldest
clothing retailer Brooks Brothers and
convenience store retailer Wawa.
We converted the Macy’s credit card
portfolio to Citi’s systems, providing
enhanced efficiency and effectiveness
while facilitating advanced analytics
to support sales growth. We also
completed the first phase of a multi-
year digital transformation initiative
to build a single modular credit card
marketing and servicing framework
supporting the digital and mobile needs
of our partners and their customers.
Experts say the framework is the
most advanced and flexible mass
customization structure in the retail
private label credit card market.
The business, which marked three
decades of industry leadership this year,
earned several notable awards, including
the Institute of Risk Management’s
Global Risk Award and an American
Business Award for Innovation of
the Year for its Field Sales Team
Enhancement project.
In 2015, Citi Retail Services saw purchase
sales of $80 billion and an average loan
portfolio totaling $43 billion.
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