Citibank 2015 Annual Report Download - page 2

What You Can Expect From Us & What We Expect From Ourselves
Citi’s mission is to serve as a trusted partner to our clients by responsibly providing
financial services that enable growth and economic progress. Our core activities are
safeguarding assets, lending money, making payments and accessing the capital markets
on behalf of our clients. We have 200 years of experience helping our clients meet the
world’s toughest challenges and embrace its greatest opportunities. We are Citi, the global
bank — an institution connecting millions of people across hundreds of countries and cities.
We protect people’s savings and help them make the purchases — from everyday
transactions to buying a home — that improve the quality of their lives. We advise people on
how to invest for future needs, such as their children’s education and their own retirement,
and help them buy securities such as stocks and bonds.
We work with companies to optimize their daily operations, whether they need working
capital, to make payroll or export their goods overseas. By lending to companies large
and small, we help them grow, creating jobs and real economic value at home and in
communities around the world. We provide financing and support to governments at all
levels, so they can build sustainable infrastructure, such as housing, transportation, schools
and other vital public works.
These capabilities create an obligation to act responsibly, do everything possible to create
the best outcomes, and prudently manage risk. If we fall short, we will take decisive action
and learn from our experience.
We strive to earn and maintain the public’s trust by constantly adhering to the highest
ethical standards. We ask our colleagues to ensure that their decisions pass three tests:
they are in our clients’ interests, create economic value, and are always systemically
responsible. When we do these things well, we make a positive financial and social impact
in the communities we serve and show what a global bank can do.
Citi’s Value Proposition:
A Mission of Enabling Growth and Progress