Citibank 2015 Annual Report Download - page 14

• As a testament to Citi’s commitment
to provide clients with a consistent,
full-service product offering in more
than 100 countries, International
Financing Review (IFR) named Citi the
top Global Emerging Markets Bond
capital markets intelligence and services
across all product lines. Through web,
mobile and trading applications, clients
can find Citi research, commentary,
and proprietary data and analytics;
execute fast, seamless and stable foreign
exchange and rates trades; and utilize
Citi’s suite of sophisticated, post-trade
analysis tools.
Private Banking
Citi operates one of the world’s leading
global private banks, whose teamwork,
commitment to service, and ability to
see and seize opportunities for clients
set it apart. Our 800 private bankers and
product specialists, located in 51 offices
in 16 countries, act as trusted advisors to
many of the world’s most successful and
influential individuals and families.
Citi’s comprehensive services are
tailored to individuals and families,
including entrepreneurs and business
owners, single- and multi-family offices,
senior corporate executives, next-
generation/inherited wealth, law firms
and attorneys. Through banking and
cash management to lending, investment
strategies, and trust and wealth advisory
services, Citi’s goal is to deliver expertise
and a premier level of service while
helping grow, manage and preserve
wealth. As Citi partners with clients, it
can provide global thinking informed by
deep local insight and can help deliver
the complete financial management
strategies that today’s wealth requires.
Treasury and Trade Solutions
Citi’s Treasury and Trade Solutions
(TTS) business provides integrated
cash management and trade finance
services to multinational corporations,
Institutional
Clients Group
Capital Partners. Citi also served as a
financial advisor to Baxter International
on the spin-off of its $20 billion
biopharmaceuticals business, Baxalta.
The spin-off created two separate
global health care companies: Baxter,
which will focus on lifesaving medical
products; and Baxalta, which will focus
on developing and marketing innovative
biopharmaceuticals.
Markets and Securities Services
Citi’s Markets and Securities Services
business provides world-class financial
products and services as diverse as the
needs of the thousands of corporations,
institutions, governments and investors
that Citi serves. Citi works to enrich the
relationships, products and technology
that define its market-making presence.
The breadth, depth and strength of
Citi’s sales and trading, distribution
and research capabilities span a broad
range of asset classes, currencies,
sectors and products, including equities,
commodities, credit, futures, foreign
exchange (FX), emerging markets,
G10 rates, municipals, prime finance
and securitized markets. Our Investor
Services and Direct Custody and Clearing
businesses provide customized solutions
that support the diverse investment and
transaction strategies of investors and
intermediaries worldwide.
The Citi VelocitySM platform delivers
electronic access to Citi’s global
footprint and real-time information,
giving clients unprecedented access to
House and Global Loan House. IFR and
Risk Magazine both named Citi the top
Global Derivatives House and Global
Credit Derivatives House. IFR cited
Citi for “taking advantage of being
ahead of the curve, and cementing
its position as a global full-service
provider” amid increasing regulatory
pressures that are causing banks
to restructure their businesses. IFR
also noted Citi’s “solid shape” and
“superior capital position” as new
regulations kicked in during 2015.
• Following a steady improvement in
performance over the past several
years, Citi secured Greenwich
Associates’ #1 ranking in Global Fixed
2015 Highlights
financial institutions and public sector
organizations across the globe. With the
industry’s most comprehensive suite
of digital-enabled platforms, tools and
analytics, TTS leads the way in delivering
innovative and tailored solutions to our
clients. Offerings include payments,
receivables, liquidity management and
investment services, working capital
solutions, commercial card programs and
trade finance.
Based on the belief that client
experience is the driver of sustainable
differentiation, TTS has focused its
efforts on transforming its business to
deliver a seamless, end-to-end client
experience through the development
of its capabilities, client advocacy,
network management and service
delivery across the entire organization.
New client mandates cemented
Citi’s position as leading provider for
multinational corporations seeking
full-scale regional cash management
solutions across regions and globally.
Shell appointed Citi TTS as its sole
bank provider for cash management
services across 16 countries in Europe.
Samsung Electronics selected Citi to
implement a global renminbi (RMB)
netting solution, conducting the world’s
first intercompany cross-border netting
transaction using RMB.
Following the successful launch of the
same service in the U.S., Citi® Payment
Exchange was introduced in Canada.
Payment Exchange is an integrated and
highly flexible institutional payment-
processing solution used in making
payments to suppliers and third parties.
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