PNC Bank 2012 Annual Report Download - page 4

Our customer relationships drove PNC’s progress in 2012. By increasing customers – both
organically and through acquisition – we were able to grow full-year loans by $27 billion and
deposits by $25 billion compared to 2011. As a result, 2012 revenue increased $1.2 billion or
8 percent from the previous year.
Some of these gains were achieved through the very successful acquisition and integration of
RBC Bank (USA), which we completed in the first quarter of 2012.
With this transaction, we added nearly 1 million accounts and
gained access to markets in the Southeast, which are some of the
fastest growing in the U.S.
Our strong brand and expanded footprint drove customer growth
across our businesses. In Retail Banking, we added a total of
Growing Customers as Never Before
TOTAL LOANS AT YEAR END
Billions
$151 $159
2010 2011 2012
$186
PNC employees (from left) Dennis Morgan, Jessica Fabrizi, Jared Drummer and Jasmine Bennings show
their corporate colors. Through effective marketing communications initiatives in 2012, awareness of the
PNC brand grew to 69 percent in markets where PNC has a Retail Banking presence.