PNC Bank 2012 Annual Report Download - page 3

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From the Chairman
March 1, 2013
James E. Rohr
Chairman and Chief Executive Officer
To Our Shareholders,
In nearly every way, today’s banking industry is a world away from the one I joined nearly
41 years ago. New regulations, persistently low interest rates, evolving customer preferences
and stunning enhancements in technology are just some of the differences we see as we
begin 2013. Then as now, one attribute transcends the decades – trust.
Trust is the quality that people seek from a financial institution, and banks that can earn the
confidence of their customers are those that will have enduring success. We believe PNC
is such a bank.
We have strategies for growth, a business model and an approach to risk that drive our
performance. Our products are designed to provide customers with the level of safety and
liquidity they seek and to create opportunities for financial growth. But it is trust that creates
the loyalty necessary to sustain relationships, and that is why we believe customers are the
foundation for revenue potential.
PNC Chairman and Chief Executive Officer Jim Rohr celebrated the 25-year anniversary of PNC trading
on the New York Stock Exchange on October 22, 2012.