PNC Bank 2012 Annual Report Download - page 11

Giving Back to the Community
At PNC, we have always believed that a company is only as strong as the community it serves. Overall,
we contributed more than $73 million to strengthen communities and enrich lives in the places where
we had a significant presence in 2012.
For example, in Cleveland’s historic Eastside community, PNC Fairfax Connection now provides educational
programs to local residents and business owners. In the headquarters city, the Legacy Project opened as
a historical tribute to the transformation of Pittsburgh and PNC’s place in it. And in Philadelphia, a premier
PNC sponsorship of the Barnes Foundation is leading to an unprecedented increase in visibility for one of
the world’s finest collections of Impressionist, Post-Impressionist and early Modern paintings.
Grow Up Great, our signature philanthropic initiative in early childhood education, was introduced to
new Southeast markets in 2012. Our grant making is focused on science, math, the arts and financial
education, areas that should lay the foundation for tomorrow’s dynamic workforce. In almost eight years,
this $350 million, multi-year program has helped more than 1.7 million children under age 5 prepare for
school and life. In 2012, more than 35 percent of our employees participated in a Grow Up Great activity,
which helps to enhance overall engagement and retention.
Following the devastation of Hurricane Sandy, PNC donated $300,000 to relief efforts, matched
employee contributions up to $150,000, and supported customers by waiving a total of $7 million in
fees immediately following the storm. While as many as 1,000 branches along the East Coast were
affected, we are pleased that our employees rallied to restore services and serve customers.
These are just some of the ways that PNC and our employees support the communities where we
live and do business.
The PNC Fairfax Connection opened in September 2012 in Cleveland’s historic Eastside. It provides residents and
business owners a variety of resources: early childhood education classes for toddlers and caregivers, media training
for teens, financial education and job skill assistance for adults, and a historic preservation project for seniors.