Citibank 2014 Annual Report Download - page 9

Global Consumer Banking
Ass to Citi® Private Pass®, Citi’s industry-leading
entertainment access platform, also expanded. The
program, which launched in Asia and Latin America, offers
cardmembers across 19 countries special access to purchase
tickets for thousands of music, sports, dining and family
entertainment events.
Citi Cards provided new ways to make purchases online
and via smartphones. Citi is the first bank to introduce Citi
WalletSM, our own branded digital wallet in the U.S., which
simplifies and shortens online checkout to just a few clicks.
In addition, Citi’s work with Apple on Apple Pay is an example
of our commitment to delivering choice and value through
innovation and providing cardmembers faster and more
convenient ways to make payments.
Retail Services
Citi Retail Services provides consumer and commercial
credit card products — both private label and co-branded —
to national and regional retailers and their clients across
North America. The business serves 88 million accounts for
a number of iconic brands, including Best Buy, ExxonMobil,
Macy’s, Sears, Shell and The Home Depot.
In 2014, Citi Retail Services extended four relationships,
including Macy’s, Inc., and celebrated new ones with
CNH Industrial and Volkswagen of America, solidifying
the business’s position as a top provider of private label
and co-branded card products to U.S. retailers and their
clients. In addition to credit services, Citi Retail Services
offers cutting-edge digital options, multi-channel retailing
expertise and industry-leading analytics capabilities that
help retailers expand and deepen customer relationships
and grow their businesses.
In 2014, Citi Retail Services saw purchase sales of $80 billion,
with an average loan portfolio totaling $43 billion.
Retail Banking
In the fastest-growing cities around the world, Citibank
serves a full range of consumer banking needs, including
checking and savings accounts, loans, wealth management
advice and small business services.
Through Citigold® wealth management, Citibank offers
personalized service, unique benefits and global capabilities
to clients worldwide. To meet the needs of the emerging
affluent — one of the world’s fastest-growing consumer market
segments — Citi launched a unique value proposition in Latin
America and EMEA called Citi Priority. This offering delivers
tailored products, simple solutions and unmatched service to
support a flexible, global, digital lifestyle.
Citi continued to build a lighter, more purposeful footprint of
next-generation retail formats and a digitally sophisticated
presence. Citi Smart Banking branch locations opened in top
cities, including Dubai, Mexico City, Monterrey, Moscow,
New York, Rio de Janeiro, San Francisco, São Paulo, Sydney
and Warsaw. Smart Banking improvements are driving
meaningful increases in client acquisition and satisfaction,
speed of in-branch servicing, and sales and brand recognition.
In 2014, Citi lent $9.2 billion to U.S. small businesses. Since
2012, Citi has lent small businesses $28 billion, an increase of
more than 50% from the previous three-year period.
Citibank continues to design simple, easy, intuitive digital
products that deliver speed, convenience and value.
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