Citibank 2014 Annual Report Download - page 14

Citi’s comprehensive services are tailored to individuals
and families, including entrepreneurs and business
owners, single- and multi-family offices, senior corporate
executives, next-generation/inherited wealth, law firms
and attorneys. Through banking and cash management to
lending, investment strategies, and trust and wealth advisory
services, Citi’s goal is to deliver expertise and a premier
level of service while helping grow, manage and preserve
wealth. As Citi partners with clients, it can provide global
thinking informed by deep local insight and can help deliver
the complete financial management strategies that today’s
wealth requires.
Private Banker International awarded Citi Outstanding Global
Bank in North America and Asia Pacific as well as Best
Next-Generation Offering and Best Discretionary & Advisory
Service Offering.
Treasury and Trade Solutions
Citi’s Treasury and Trade Solutions (TTS) business provides
integrated cash management and trade finance services
to multinational corporations, financial institutions and
public sector organizations across the globe. With the
industry’s most comprehensive suite of digital and mobile-
enabled platforms, tools and analytics, TTS leads the way
in delivering innovative and tailored solutions to its clients.
Offerings include cash management, payments, receivables,
liquidity management and investment services, working
capital solutions, commercial and prepaid card programs,
and trade finance.
Because delivering the best possible client experience
is the key driver of growth and share, TTS has focused
its efforts on transforming the client experience based
on the pillars of client advocacy, network management,
client operations and customer service. Citi is delivering
a seamless, end-to-end client experience through the
development of its capabilities, client advocacy and service
across the entire organization.
In 2014, Treasury and Trade Solutions launched Citi
Integrated Payables SolutionsSM, a holistic suite of analytics,
advisory and payment services that will assist organizations
in optimizing working capital and maximizing efficiency
across their complete supply chain.
TreasuryVision® Liquidity Manager, a key component
of Citi’s TreasuryVision Analytics toolkit that provides
interactive balance visibility via the CitiDirect® online
banking platform, launched in 2014. This solution is another
innovative service that complements Citi’s suite of global
liquidity management solutions.
Citi also introduced Citi Working Capital Analytics, which
is designed to support strategic decision making for a
company’s treasury, procurement and shared service center
organizations. The service combines diagnostic capabilities
with innovative visualization technology and real-time
interactive features to deliver enhanced visibility and insights
across an organization’s complete supply chain.
For the second year, the Foreign Exchange Local Markets business
continued its “e for Education” initiative. The team’s efforts saw
more than $4 million donated to six educational charities.
Citi intermediates more than $3 trillion in financial,
commercial and capital flows daily and has 400 connections
to cash and securities clearing systems around the world.
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