Citibank 2014 Annual Report Download - page 15

Citizenship
Investing in Communities
Citi and the Citi Foundation aim to drive economic progress
through increasing financial inclusion, catalyzing job
opportunities for youth, and reimagining approaches to
building economically vibrant and inclusive cities. We enhance
these efforts by leveraging industry-leading expertise and the
talent of employees.
Increasing access to financial education and opportunities
that help consumers adopt positive financial behaviors and
build assets:
• In 2014, Citi’s long-standing partnership with the U.S.
government’s Overseas Private Investment Corporation to
provide financing to microfinance institutions recorded a
major milestone with more than one million women micro-
entrepreneurs reached through the partnership.
• The Citi Foundation’s $1.95 million innovative grant program
in India supports cutting-edge financial inclusion programs
that improve consumer financial decision making while
utilizing technology and behavioral insights to lower the
cost of delivery and increasing impact.
Creating value for clients,
stakeholders and communities
is at the heart of what Citi does.
Citi believes that innovative business endeavors, powerful
public-private partnerships, the recruiting and supporting of
a diverse workforce, and high-impact investments can enable
progress and financial inclusion. Citi works across business
lines and with governments, agencies and community partners
on innovative programs that result in scalable impact.
Citi has been named to the Dow Jones Sustainability and
FTSE4Good indices, which have tracked globally recognized
corporate responsibility standards every year since 2001
and 2002, respectively. In addition, The Civic 50 list — which
honors businesses for their commitment to improving the
quality of life in communities where these companies do
business — recognized Citi for the third consecutive year as
one of the U.S.’s most community-minded companies.
2014 Global Community Day Highlights
In the Philippines, volunteers cleaned up the beaches in Batangas,
one of the country’s popular diving spots. More than 20 Citi
employees collected trash underwater and along the shoreline.
Close to 40 Citi Bulgaria volunteers worked on the construction
of a tortoise dwelling and safe breeding area as part of a habitat
and wildlife conservation project in the Dragoman wetlands area.
70,000 Citi colleagues, alumni, family and friends volunteered on 1,200 service projects in 93 countries and 479 cities
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