Citibank 2014 Annual Report Download - page 10

Digital is GCB’s largest and fastest-growing service channel.
As the number of our mobile banking clients grows rapidly —
last year alone saw a 50% increase over 2013 levels — Citi
continued to launch simple, easy, intuitive digital products that
deliver speed, convenience and value. In the U.S., Citi unveiled
a new ATM experience to make everyday transactions easier,
launched the Access Account for clients who prefer to bank
digitally with greater control over their finances, and introduced
Citi Mobile® Snapshot, enabling clients to view deposit and
credit card balances without logging in to their accounts.
GCB’s efforts were recognized by Global Finance magazine
with three awards, including Best in Mobile Banking, Best
in Social Media and Best Consumer Internet Bank in North
America. Mobile Commerce Daily named Citi its 2014 Mobile
Bank of the Year.
The Mortgage business, which provides loans for home
purchase and refinance transactions in the U.S., originated
$25.2 billion in new loans in 2014. The business continued to
deepen client relationships by aligning with Citibank’s U.S.
retail bank footprint, expanding digital collaborations, and
redesigning its fulfillment process to reduce cycle times and
improve the client experience. Citi Mortgage remains highly
committed to foreclosure prevention and, in 2014, conducted
its fourth consecutive Road to Recovery Tour, a series of
events offering private sessions for clients whose financial
difficulties affect their ability to make mortgage payments.
In 2014, Citi Banamex — which serves 21 million clients in
Mexico — celebrated its 130th anniversary. One of Mexico’s
oldest and most respected financial institutions, Citi
Banamex holds a leading position in retail banking, consumer
credit, corporate and investment banking, securities
brokerage, transaction services, wealth management, bank
insurance, and mutual and pension funds.
Global Finance honored Citi Banamex with five awards,
including Best Consumer Internet Bank, Best Corporate/
Institutional Internet Bank, Best Online Treasury Services,
Best Online Cash Management and Best Mobile Banking App
in Mexico.
Commercial Banking
Citi Commercial Bank (CCB) provides trade-oriented mid-
sized companies with access to award-winning products. In
2014, CCB enhanced its service to clients in more than 100
cities worldwide. By leveraging a rising trend in mid-sized
companies requiring global banking capabilities and services,
the Commercial Bank helped many of its clients expand
internationally and access capital across multiple countries.
CCB is an enabler of global growth and has been an important
partner for companies as they continue to broaden their reach
across key urban centers around the world.
In 2014, CCB was recognized as Export Lender of the Year
by the U.S. Small Business Administration and was named
recipient of Best SME (Small and Medium Enterprise)
Service Brand by China CFO magazine in its Top CFO’s
Most Trustworthy Bank Award.
Citi PrestigeSM was enhanced to deliver even greater value
to cardmembers through opportunities to earn points
on airfare, hotel, dining and entertainment purchases;
expanded airport lounge access; an annual airline travel
credit; and complimentary hotel night stays.
Citi’s expert mortgage consultants help families achieve the
dream of homeownership. In 2014, Citi Mortgage originated
$25.2 billion in new loans in the U.S.
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