Citibank 2011 Annual Report Download - page 27

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5
CITIGROUP SEGMENTS
Global
Consumer
Banking
(GCB)
Institutional
Clients
Group
(ICG)
Regional Consumer
Banking (RCB) in:
• North America
• EMEA
• Latin America
• Asia
Consisting of:
• Retail banking, local
commercial banking
and branch-based
financial advisors;
- Residential real
estate
- Asset management
in Latin America
• Citi-branded cards
in North America,
EMEA, Latin America
and Asia
• Securities and
Banking
- Investment
banking
- Debt and equity
markets (including
prime brokerage)
- Lending
- Private equity
- Hedge funds
- Real estate
- Structured
products
- Private Bank
- Equity and fixed
income research
• Transaction Services
- Treasury and trade
solutions
- Securities and fund
services
Citi Holdings Corporate/
Other
• Brokerage and Asset
Management
- Primarily includes
investment in and
associated earnings
from Morgan
Stanley Smith
Barney joint venture
- Retail alternative
investments
• Local Consumer
Lending
- Consumer finance
lending: residential
and commercial
real estate;
personal; and
consumer branch
lending
- Retail partner cards*
- Certain international
consumer lending
(including Western
Europe retail
banking and cards)
• Special Asset Pool
- Certain institutional
and consumer bank
portfolios
- Treasury
- Operations and
technology
- Global staff
functions and other
corporate expenses
- Discontinued
operations
Citicorp
The following are the four regions in which Citigroup operates. The regional results are fully reflected in the segment results above.
North
America
Europe,
Middle East
and Africa
(EMEA)
Latin America Asia
CITIGROUP REGIONS(1)
(1) North America includes the U.S., Canada and Puerto Rico, Latin America includes Mexico, and Asia includes Japan.
As described above, Citigroup is managed pursuant to the following segments:
* Effective in the first quarter of 2012, Citi will transfer the substantial majority of the retail partner cards business (approximately $45 billion of assets, including approximately $41 billion of loans) from Citi
Holdings – Local Consumer Lending to Citicorp—North America RCB.