Citibank 2011 Annual Report Download - page 15

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• GCB was a significant contributor
to Citicorp with $6.2 billion of net
income (43% of total) and $32.6
billion in revenues (50% of total).
• Combining Branded Cards and Retail
Services, Citi remained the #1 credit
card issuer in the world.
• Commercial Banking loans for small
to medium-size companies increased
by 19% year over year (excluding
impact of FX) on a global basis.
• Citi Retail Services solidified
several existing partnerships,
including with Sears, Shell
and Sunoco.
• Citi Small Business in the U.S. is well
on its way to meeting its commitment
to lend small businesses $24 billion
over three years and in 2011 surpassed
its $7 billion target goal by $900
million — a 30% increase from 2010.
• Wireless provider América Móvil,
along with Citi, Banamex and Inbursa,
participated in a joint venture to
provide mobile payment services
to more than 236 million people in
Latin America.
• Citi was the lead bank on the U.S.
Google Wallet launch, offering the
latest smartphone tap-and-pay
technology.
• A new consumer innovation lab in
Singapore opened that will create
the next generation of consumer
banking products.
• CitiMortgage’s Road to Recovery
Tour crisscrossed the U.S., stopping
in 24 cities throughout the year,
and helped thousands in their efforts
to avoid potential foreclosure.
2011 Highlights
In Global Consumer Banking, we are
pursuing a strategy of increasing our
share of customers in the top 150
U.S. and international cities.
Nearly half of our 2011 consumer
banking revenues were generated in
emerging markets.