Citibank 2011 Annual Report Download - page 11

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to offer customers new and enhanced banking options. The
2011 results speak for themselves: Citi MobileSM users were up
more than 80%, and mobile transfers increased 170%.
On becoming the industry’s best source of content: In 2011,
we strengthened our global Economics team with several key
hires, built a full-scale research capability for our Commodities
group and enhanced our equity research in a number of
critical sectors, notably energy and health care. We also
launched an innovative research series under the brand of
Citi GPS (Global Perspectives & Solutions), reports that
provide deep, thematic research relevant to all our clients
on major issues facing the world economy.
We are making good progress on our pledge to build best- in-
class corporate and investment banking capabilities. In 2011,
we built our talent base in critical sectors such as technology,
energy and industrials and in key countries, including China,
Russia, Brazil, Qatar and the UK. We established new country
desks in 10 emerging market countries to enhance global
connectivity for our corporate clients, in the U.S. and abroad,
and help them capture capital flows into, out of and within
the emerging markets. We relocated staff across regions
to focus on client flows and provide guidance and
recommendations to clients based upon deep market
knowledge. And we launched a Citi Global Banking Mobile
application for the iPad that allows clients to access our latest
insights on global capital markets and M&A. Citi is focused
on supporting clients in the emerging markets by providing
intraregional connectivity and detailed knowledge.
To better connect with our customers, we revamped our brand
strategy to ensure that we present our company in a powerful,
consistent way, unified under the name “Citi” everywhere
while keeping the name “Citibank” for our retail bank. We’re
also proud to sponsor the 2012 U.S. Olympic and Paralympic
Teams as they compete for the gold in London this summer.
We also made progress on our ongoing goal to attract the
world’s very best and most globally minded talent, wherever
such people can be found. We realigned portions of the
organization to better reflect Citi’s long-term business
strategy, including the creation of the COO/president role
2010 2011
2009
$15.3 $14.7 $14.4
Citicorp Net Income
(in billions of dollars)
2010 2011
2009
$53.50 $56.15 $60.70
Citigroup Book Value Per Share
1Peak quarter.
4Q’10 4Q’11
1Q’08
$827
1
$359 $269
Citi Holdings Assets
(in billions of dollars)
2010 2011
2009
$152.7 $163.5 $177.8
Total Stockholders’ Equity
(in billions of dollars)
2010 2011
2009
$1,857 $1,914 $1,874
Citigroup Total Assets
(in billions of dollars)
2010 2011
2009
$835.9 $845.0 $865.9
Citigroup Deposits
(in billions of dollars)