Capital One 2012 Annual Report Download - page 9

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Digital banking has given us a powerful associate recruiting
platform, and we are attracting first-rate digital talent, including
many people from outside of banking, all with deep fluency in
digital technology. We continue to accelerate our delivery of
customer-facing features, including a new design for online bill
payment, compelling and convenient mobile deals, and our
innovative new rewards redemption feature, “Purchase Eraser,”
which allows customers to use their rewards to “erase” their previous
purchases via our mobile app. We also continued to focus on
driving digital innovation. In 2012, our Digital Lab was selected
from among over 50 nominees for the inaugural Cognizant/
Corporate Executive Board Award for Innovation in Financial
Services. Collectively, these moves are positioning Capital One
to be a leader in the digital transformation of banking.
We continue to build one of the most recognized brands in
banking, with near universal awareness and advertising that is
unmistakably Capital One. Our national advertising scored well on
the dimensions of likeability and brand recall. We have achieved
strong brand recognition through the use of iconic campaigns
featuring Jimmy Fallon, Alec Baldwin, and the Visigoths. We
continue to have a strong association with college sports, bringing
our brand to life at big sponsored events like the Capital One Bowl
and the Final Four.
As we look forward, more foundational work remains to be done,
and we intend to build on the progress in 2012 to improve the
consistency and delivery of our everyday customer experience
across our businesses.
Capital One continued to expand its sponsorship programs, and 2012
marked our third year as an NCAA® Corporate Partner and major sponsor at
the Men’s Final Four® in New Orleans. It was also our second year sponsoring
the Capital One Cup, recognizing the best Division I college athletes and
programs in the U.S., and our 12th year as sponsor of the Capital One Bowl.
NCAA® is a trademark of the National Collegiate Athletic Association.
With our Purchase Eraser mobile app,
rewards customers can use points or
miles to “erase” previously purchased
travel from their account statement.