Capital One 2012 Annual Report Download - page 10

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We’re investing time, talent,
and dollars to make a positive
difference in our communities
Wherever we do business, we’re deeply
committed to helping our communities
succeed. Through a strategic approach
we call Investing for Good, Capital One’s
associates are partnering with nonprofits
to change lives and neighborhoods for the
better. In 2012, our associates volunteered
more than 260,000 hours to mentor
small business owners, counsel first-time
homebuyers, and teach the basics of personal
money management. Associates from Legal,
Finance, IT, and other specialized areas
provided nonprofits with almost 6,000
hours of pro bono services in 2012.
Capital One made more than $45 million in
philanthropic grants during the year and
provided more than $1.3 billion in loans
and investments, creating 9,200 safe and
affordable places to live and more than
10,000 jobs in the communities we call home.
Within days of Superstorm Sandy, we
made $1.5 million in grants to nonprofits
for their recovery efforts. We also committed
$3 million to a New York City program that
will make interest-free loans to nonprofits that
suffered property damage and other storm-
related losses.
We continue to support national programs helping veterans and military spouses find good jobs, and in 2012 we
hired almost 500 veterans at Capital One. We also committed $4.5 million over three years to the U.S. Chamber of
Commerce Hiring our Heroes initiative, and we committed to a three-year, $800,000 investment in Count Me In for
Women’s Economic Independence, which mentors small business owners who are veterans, spouses, or domestic
partners of veterans.
With the use of iconic characters like Alec Baldwin, Jimmy Fallon,
and the Visigoths, Capital One’s advertising campaigns have made
us one of the best-known brands in American business.