Capital One 2013 Annual Report Download - page 10

every channel – TV, mail, display, social, outdoor, and
print. The iconic television ads, featuring our new
spokesperson Samuel L. Jackson, were straightforward
and hard-hitting.
Our innovative, simple products continue to win with
consumers, but it takes more than industry-leading
products to create lasting customer relationships and
loyalty. We are also focused on delivering a great customer
experience. We continue to invest in all of our servicing
channels, and in 2013 we made strong improvements in
customer advocacy and satisfaction across our businesses. We
are helping our customers succeed at managing and simplifying
their financial lives, and we know from experience that when we
do well by them, they become great advocates for Capital One.
The Capital One brand is one of the best-known and most
powerful
brands in banking, with near universal awareness.
Our national advertising is uniquely Capital One, and
continues to score well on all dimensions, especially
likability, brand recall, and persuasion. Our strong
association with college sports brings our brand to life
at big sponsored events like the Capital One Bowl® and
the NCAA® Final Four®. Our brand is a key driver of our
success, attracting new customers and strengthening
relationships with existing customers.
Making A Difference
In Our Communities
In every community where we live and work, we make a substantial
commitment to help local entrepreneurs succeed, and we partner
with nonprofits and public agencies working to build thriving
communities. Through a comprehensive program we call Investing
for Good, we’re able to maximize the impact of the expertise, time,
and money we contribute. Our investments in affordable housing,
financial literacy, small-business development, and workforce training
have made a positive difference in the lives of hundreds of thousands
of people.
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Our breakthrough advertising has
helped build the Capital One brand
into one of the best-known and
most powerful in banking. In 2013,
we focused on straightforward
and hard-hitting ads showcasing
our innovative products.