Capital One 2015 Annual Report Download - page 8

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7
a new Capital One Labs building in the Flatiron District of New
York City and a new digital facility in San Francisco. We revamped
spaces in Chicago and across our company footprint to align
with our collaborative digital model. Great workspace design is
now a calling card for Capital One. Our offices were featured in
FORTUNE and Inc. as some of the coolest designs in America.
While investments in foundational infrastructure are
not the most visible aspects of our digital journey,
they are the most critical. We are investing in
modern architecture and a technology stack that
enables rapid innovation and real-time software
development. To build a great company we must
have great underlying infrastructure. It enables
everything we do.
Iterative software development methods and
modern architecture are accelerating our
innovation. We’re building reusable services and
have embraced the open source movement. Our
increasing use of the cloud enables fast, efficient
development and deployment of software. Great
design will be an important differentiator for banks, and we
have widely adopted modern design principles that help us
understand our customers, rapidly develop prototypes, and
test new ideas. And our deep heritage as an information-
based company continues to enable our shift to big data
technologies. Our digital efforts are helping to drive growth,
increase productivity, and improve our customer experience.
Growth and Investments Shaped
Our Financial Performance
In 2015, we invested to capitalize on a growth window in our credit card
business and to position ourselves for the sweeping digital transformation
of our industry. Our company performance was defined by growth in
domestic card loan balances and purchase volumes, which drove strong
year-over-year revenue growth. Increases in marketing and operating
expenses partially offset revenue growth. While credit quality remained
INSPIRING WORKSPACES
Great people deserve great space.
Were reimagining our work
environment to promote creativity,
foster collaboration, and develop
new ways to work.