Capital One 2015 Annual Report Download - page 5

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on Android®, we were the first U.S. issuer app with contactless
payments. Our flagship servicing app and the Capital One Wallet are
two of the highest rated apps in financial services.
In 2015, we continued to invest in our servicing experience
and delivered a strong improvement in customer advocacy
and net promoter scores. We’re helping our customers use
credit wisely. We encourage borrowers to pay more than the
minimum and educate them about the benefits of paying
down balances. Our alert and auto pay features help people
manage their money and pay on time. CreditWise®, our free
credit tracking tool, helps anyone in America – whether a
Capital One customer or not – better understand and optimize
his or her credit score. And millions of our cardholders are
benefiting from our Second Look® feature, which provides automatic notices
of unwanted or suspicious account activity.
Our long-term investments in creating a bold, powerful brand are driving
growth. We continued our iconic ad campaigns with Samuel L. Jackson
for Quicksilver and Jennifer Garner for Venture. We expanded our already
strong position in college sports. And we won two Bronze CLIO Sports
Awards for our “Road Trip” Final Four® campaign, featuring Samuel L. Jackson,
Spike Lee, and Charles Barkley as they traveled to “In the Annapolis.” 2015
was our second year hosting the Capital One Orange Bowl®, which this year
served as the semi-final College Football Playoff game. We maintained
our strong social media presence across every major platform, and our
social listening and servicing efforts helped us engage with customers in
an authentic, helpful, and human way.
Great products, service, and marketing are not ends
in themselves. We measure our efforts by the success
our customers enjoy and the advocacy they exhibit.
We are succeeding because they are succeeding. And
that success is powering our growth and strengthening
our franchise.
Our businesses posted solid results in 2015 while investing to
generate future growth and returns. Our credit card business
generated $2.35 billion in net income. We continued to focus
AUTO NAVIGATOR
We’re providing customers with
a better car-buying experience.
Before they step onto a dealer’s lot,
customers can search inventory,
pricing, vehicle history, financing
terms, monthly payments, and
dealer reviews. All in one place.
ICONIC TV ADS
Bold marketing brings our innovative
products to life. Jennifer Garner and
Samuel L. Jackson make the clear,
persuasive case that Capital One
should be in your wallet.