Capital One 2015 Annual Report Download - page 33

14 Capital One Financial Corporation (COF)
To the extent that any such information is forward-looking, it is intended to fit within the safe harbor for forward-looking information
provided by the Private Securities Litigation Reform Act of 1995.
Numerous factors could cause our actual results to differ materially from those described in such forward-looking statements,
including, among other things:
• general economic and business conditions in the U.S., the U.K., Canada or our local markets, including conditions affecting
employment levels, interest rates, collateral values, consumer income, credit worthiness and confidence, spending and
savings that may affect consumer bankruptcies, defaults, charge-offs and deposit activity;
• an increase or decrease in credit losses (including increases due to a worsening of general economic conditions in the
credit environment), including the impact of inaccurate estimates or inadequate reserves;
• financial, legal, regulatory, tax or accounting changes or actions, including the impact of the Dodd-Frank Act and the
regulations promulgated thereunder, and other regulatory reforms and regulations governing bank capital and liquidity
standards, including Basel-related initiatives and potential changes to financial accounting and reporting standards;
• developments, changes or actions relating to any litigation, governmental investigation or regulatory enforcement action
or matter involving us;
• the inability to sustain revenue and earnings growth;
• increases or decreases in interest rates;
• our ability to access the capital markets at attractive rates and terms to capitalize and fund our operations and future
growth;
• the success of our marketing efforts in attracting and retaining customers;
• increases or decreases in our aggregate loan balances or the number of customers and the growth rate and composition
thereof, including increases or decreases resulting from factors such as shifting product mix, amount of actual marketing
expenses we incur and attrition of loan balances;
• the level of future repurchase or indemnification requests we may receive, the actual future performance of mortgage
loans relating to such requests, the success rates of claimants against us, any developments in litigation and the actual
recoveries we may make on any collateral relating to claims against us;
• the amount and rate of deposit growth;
• changes in the reputation of, or expectations regarding, the financial services industry or us with respect to practices,
products or financial condition;
• changes in retail distribution strategies and channels, including in the behavior and expectations of our customers,
• any significant disruption in our operations or technology platform, including security failures or breaches on our business;
• our ability to maintain a compliance and technology infrastructure suitable for the nature of our business;
• our ability to develop digital technology that addresses the needs of our customers, including the challenges relating to
rapid significant technological changes;
• our ability to control costs;
• the effectiveness of our risk management strategies;
• the amount of, and rate of growth in, our expenses as our business develops or changes or as it expands into new market
areas;
• our ability to execute on our strategic and operational plans;