PNC Bank 2014 Annual Report Download - page 9

Delivering for our Communities and Employees
Our success is not just determined by how well we serve our customers or the value we
create for our shareholders; it also is dependent upon the efforts we undertake to help our
communities and our employees prosper.
Throughout 2014 we celebrated the 10-year anniversary of PNC Grow Up Great, PNC’s
$350 million initiative to expand access to quality early childhood education, particularly for
underserved children. To date, Grow Up Great has helped more than 2 million children get
a better academic start and a better chance at lifetime success.
We also continued our commitment to green building, topping off construction of our new
headquarters tower in Pittsburgh, which will be the world’s greenest offi ce tower when it opens
in the fall of 2015. And our net-zero-energy branch in southern Florida achieved LEED Platinum
certifi cation. Additionally, as you can read in our 2014 Corporate Responsibility Report, available
at PNC.com, our businesses implemented a number of important changes to make health and
environmental concerns a more prominent factor in PNC’s lending.
And for our employees, in 2014 we launched a major new talent development effort designed
to create greater opportunity for professional growth and career advancement. The effort also
makes managers throughout the company more accountable for building diverse teams and
for identifying and promoting employees who distinguish themselves while demonstrating
commitment to PNC’s values, risk management and ethical standards.
PNC is a strong advocate for the physical, fi nancial and personal wellness of our employees, customers and
communities. In markets across our footprint, we are sponsoring events such as the GO! St. Louis Marathon and
Family Fitness Weekend that bring together families and promote healthy living. These events have economic
and other benefi ts for the communities where we do business and, at the same time, enable us to support our
employees by offering wellness incentives to those who participate.