SunTrust 2010 Annual Report Download - page 201

SUNTRUST BANKS, INC.
Notes to Consolidated Financial Statements (Continued)
provides services for other lines of business. When client needs change and expand, Retail Banking refers clients to our
W&IM, CIB, Mortgage, Diversified Commercial Banking, CRE, and Corporate Other and Treasury lines of business.
Diversified Commercial Banking provides enterprises with a full array of financial products and services including
commercial lending, financial risk management, capital raising, commercial card, and other treasury and payment solutions.
The primary client segments served by this line of business include Commercial ($5 million to $100 million in annual
revenue), Middle Market ($100 million to $750 million in annual revenue), Dealer Services (financing dealer floor plan
inventories) and Not-for-Profit and Government entities. Diversified Commercial Banking also includes the Premium
Assignment Corporation, which provides insurance premium financing, and Leasing, which provides equipment and lease
financing; both provide services inside and outside of the SunTrust footprint.
CRE offers a broad range of financial solutions to CRE developers and investors. Services include construction, mini-perm,
and permanent real estate financing, capital raising services, financial risk management, treasury and payment solutions,
investment advisory and management services, as well as tailored financing and equity investment solutions for community
development and affordable housing projects delivered through SunTrust Community Capital.
CIB offers a full line of traditional banking and investment banking services to corporate banking and institutional investor
clients. The Corporate Banking Group generally serves clients with greater than $750 million in annual revenue and is
focused on selected industry sectors: consumer and retail, energy, financial services and technology, healthcare, and media
and communications. Through STRH, CIB provides an extensive range of investment banking products and services to its
clients, including strategic advice, capital raising, and financial risk management. These investment banking products and
services are also provided to Middle Market, Diversified Commercial Banking and W&IM clients. In addition, CIB offers
traditional lending, leasing, treasury management services and institutional investment management to its clients.
The Mortgage line of business offers residential mortgage products nationally through its retail, broker and correspondent
channels, as well as via the internet (www.suntrust.com) and by the telephone (1-800-SUNTRUST). These products are
either sold in the secondary market, primarily with servicing rights retained, or held in the Company’s loan portfolio. The
line of business services loans for itself, for other SunTrust lines of business, and for other investors. The line of business
also includes ValuTree Real Estate Services, LLC, a tax service subsidiary.
W&IM provides a full array of wealth management products and professional services to both individual and institutional
clients. W&IM’s primary businesses include PWM, Genspring, IIS, and RidgeWorth.
The PWM group offers brokerage, professional investment management, and trust services to clients seeking active
management of their financial resources. PWM includes the Private Banking group which offers a full array of loan and
deposit products to clients as well as STIS which offers discount/online and full service brokerage services to individual
clients.
GenSpring provides family office solutions to ultra high net worth individuals and their families. Utilizing teams of multi-
disciplinary specialists with expertise in investments, tax, accounting, estate planning and other wealth management
disciplines, GenSpring helps families manage and sustain their wealth across multiple generations.
RidgeWorth, an SEC registered investment advisor, serves as investment manager for the RidgeWorth Funds as well as
individual clients. RidgeWorth is also a holding company with varying degrees of ownership in other institutional asset
management boutiques offering a wide array of equity, alternative, and fixed income capabilities. These boutiques include
Alpha Equity Management, Ceredex Value Advisors, Certium Asset Management, IronOak Advisors, Seix, Silvant Capital
Management, StableRiver Capital Management and ZCI.
IIS includes Employee Benefit Solutions, Foundations & Endowments Specialty Group, Escrow Services, and STIIA.
Employee Benefit Solutions provides administration and custody services for defined benefit and defined contribution plans
as well as administration services for non-qualified deferred compensation plans. Foundations & Endowments services
nonprofit organizations by providing bundled administrative and investment solutions including planned giving, charitable
trustee, and foundation grant administration. Escrow Services targets corporations, governmental entities and attorneys
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