Capital One 2014 Annual Report Download - page 12

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We continue to deliver products that offer great value and clarity.
Venture® remains a premier travel credit card with double rewards and
no blackout dates. Quicksilver® is a flagship product
that offers 1.5% cash back on every purchase with
no limits and no catches. And our 360 Savings® and
360 Checking® products are beacons of simplicity.
We also remain focused on delivering a great customer
experience. In 2014, we invested in our servicing
channels across the franchise and marked strong
improvement in customer satisfaction. We made new
digital tools available to our associates, improving their
ability to understand and meet customers’ needs.
But helping our associates deliver a great experience
involves more than just tools. It’s about empowering
them to make the right decisions for customers and
act as problem solvers to make the Capital One
experience even better.
In an industry many people find complex and
inflexible, our quest is to bring ingenuity, simplicity,
and humanity to banking. We are helping our
customers succeed.
Making a Difference
in Our Communities
At Capital One, we believe that our business can only be successful when our
communities are healthy and thriving. We’re providing resources and
education to help individuals, families, and business owners plan, save, and
invest for tomorrow.
Our associates are strikingly generous with their talents and their time.
In 2014, Capital One associates spent more than 360,000 hours in volunteer
service, working in hundreds of community and charitable programs. The
company gave $46 million to nonprofit organizations that help build
economic opportunity in communities where our associates and customers
live and work. And to increase access to affordable rental housing, we also
Our Brand
Our new Venture campaign
featuring Jennifer Garner and
our Quicksilver campaign
featuring Samuel L. Jackson
continue to build preference for
our brand by showcasing our
flagship products.