Capital One 2014 Annual Report Download - page 10

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“mass customization” would allow us to deliver the right product, to the
right customer, at the right time, and at the right price. Since then we have
enhanced and expanded our Information Based Strategy beyond credit
cards. At Capital One, using data and analytics to solve big problems isn’t
an afterthought. It’s part of our DNA and permeates everything we do.
And now the opportunities to leverage data are exploding.
In 2014, we continued to focus on delivering great digital products and
services to our customers. Capital One 360 offers compelling products and
a simple digital experience that customers love. Our mobile and online
experience is a top priority, and we introduced and expanded a number
of new features. Partnering with Apple, we were one of only a handful of
banks to be included in the launch of Apple Pay™. We also introduced
Capital One WalletSM , our mobile payment app that seamlessly syncs with
Apple Pay and enables customers to make purchases, view balances, track
spending, and receive real-time notifications of charges and alerts.
Millions of our customers are enjoying Capital One Credit TrackerSM , a free
online and mobile tool that provides customers with access to their credit
scores, as well as simulators that demonstrate how to use credit wisely and
improve scores. Second LookSM , a free service that automatically scans for
duplicate or unusual charges and alerts customers, has also been
a hit. We expanded our “enhanced transactions” feature that
provides customers with rich details about their spending.
We also imported new products, technology, and talent through
acquisitions. We welcomed new associates from AmeriCommerce,
an innovator in small business e-commerce, and Level Money,
a company whose innovative “mobile money meter” monitors
spendable cash.
Social media continues to be an important avenue to share our message
and deliver a great customer experience. We remain a leader in social
media advertising and search engine marketing. Building on our strong
presence across major social media platforms, we’re driving significantly
higher engagement with innovative social campaigns and content. We use
social media for many purposes, including campus recruiting, philanthropy,
and customer service. Our goal is to surprise and delight customers as
we engage in real-time conversations and deliver an impressive servicing
experience. Check us out at @AskCapitalOne if you need anything.
Capital One Wallet and Apple Pay
With Apple Pay, our customers
can easily and securely use mobile
devices to make purchases at
many of their favorite stores.
The Capital One Wallet allows
customers to track spending,
get real-time notifications, and
redeem rewards on the go.