SunTrust 2013 Annual Report Download - page 9

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Note: This letter contains references to adjusted numbers. Please see the corresponding GAAP numbers on the preceding “Financial Highlights” table. Reconciliations to adjusted fi gures
are provided in the following 2013 Form 10-K in Table 36, beginning on page 95. Statements regarding our goals and objectives are forward-looking statements. Investors are cautioned
against placing undue reliance upon these statements since they are subject to material risks and uncertainties. We list some of the factors that could a ect these statements in the
attached annual report on Form 10-K at Item 7, Management’s Discussion and Analysis, beginning on page 32.
Our Purpose
Lighting the Way to Financial Well-Being continues
to be at the center of everything we do. We defi ne
fi nancial well-being as the feeling of confi dence
and control over one’s fi nances. It applies to both
people and businesses. It’s also how we approach our
business, our relationships, and our communities.
I don’t want us to ever lose sight of the important
role we play every day in helping people and
businesses reach their goals. SunTrust is critical
to our nation’s economic recovery and the health
and well-being of our communities. Lighting
the Way to Financial Well-Being is our way of
articulating our collective commitment to this
responsibility. When we do this well, our business
expands and our shareholders are rewarded.
Our teammates continue to demonstrate their
commitment to our clients and communities
through the service they provide and their support
of numerous organizations. This commitment
is recognized through the many accolades we
received throughout the year, including 11
Greenwich Excellence Awards for distinctive quality
in serving the fi nancial needs of small business
clients and being ranked at the top for customer
advocacy in the super-regional banks category of
Market Probe’s 2013 survey. I am also incredibly
proud of our community giving and volunteerism.
Collectively, this year we achieved a record $6.2
million in teammate giving for the United Way.
Through partnerships with Operation HOPE, Junior
Achievement, and several other organizations,
we expanded our e orts in delivering fi nancial
education, and our purpose, across our communities.
I thank all of the SunTrust teammates for their
dedication to this company, to our clients, and
to our communities, where they are making a
difference every day.
I also thank our clients, who entrust us to help light
the way to their fi nancial well-being, and to our
shareholders for your investment and continued
support. Lastly, I express my gratitude to our Board
of Directors for their knowledge and guidance and
acknowledge the invaluable insight and acumen
that our departing board members, A.D. “Pete”
Correll and Je rey Crowe, have provided during
their tenure on our board.
I am confi dent that the initiatives that we are
pursuing to optimize our balance sheet and business
mix, deepen client relationships, and improve our
e ciency are the right ones. We have demonstrated
progress already and will endeavor to continue that
momentum in 2014.
William H. Rogers, Jr.
Chairman and Chief Executive O cer
February 24, 2014