PNC Bank 2015 Annual Report Download - page 9

Delivering for our Communities
Just as we are executing on our strategic priorities and working to fulfill our commitments to our customers,
shareholders and employees, PNC continues to invest in the prosperity of the communities where we do
business.
In 2015, PNC provided $1.3 billion in financing that benefited low- and moderate-income populations, including
more than $700 million in community development loans. The PNC Foundation and PNC Bank provided
$72 million in charitable giving and sponsorships, the majority of which supports education, the arts and
economic development.
PNC Grow Up Great — now entering its 12th year helping to increase access to
quality early childhood education across our markets — distributed nearly
$17 million in grants in 2015. Grow Up Great also expanded a $10.7 million
community vocabulary collaborative pilot to seven new cities. The program is
designed to help families develop positive routines and habits that support children’s
development of vocabulary and prepare them for school.
Additionally, PNC employees volunteered more than 84,000 hours in 2015, and
employee support for the United Way helped raise more than $8.5 million.
You can read much more about our community support in the 2015 PNC Corporate
Social Responsibility Report, available on PNC.com.
At PNC, we believe
every child deserves the
opportunity and support
to reach her or his full
potential. Over the last
11 years, through our
Grow Up Great program
and with the support
of thousands of PNC
employees who have
generously volunteered
their time and donated
classroom supplies,
books and warm winter
coats, we have helped
prepare more than
2.5 million children
throughout the markets
we serve for success in
school and in life.
dramatically reducing the risk of critical systems
disruptions that impede operations.
Beyond physical data centers, we are investing heavily
in our cybersecurity systems. Our customers entrust
us with sensitive private data, and we are committed
to doing all we can to keep it safe. Identity theft, fraud
and other unauthorized access to this information
are threats against which we have to remain vigilant.
In 2015, data security supplanted branch location as
the top reason a consumer chooses one bank over
another, and we have to continue to be very good in
this space to maintain the trust of the people and
organizations we serve.
$17 million
distributed nearly
in grants in 2015
84,000
volunteer hours
PNC employee
More than
in 2015