PNC Bank 2015 Annual Report Download - page 72

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Retail Banking continued to focus on a relationship-based
lending strategy that targets specific products and markets for
growth. In 2015, average total loans declined $2.0 billion, or
3%, compared to 2014, driven by a decline in home equity
loans and declines from run-off of non-strategic portions of
the portfolios, as more fully described below.
Average home equity loans decreased $1.2 billion, or
4%, as pay-downs and payoffs on loans exceeded
new booked volume, consistent with lower mortgage
demand. Retail Banking’s home equity loan portfolio
is relationship based, with over 97% of the portfolio
attributable to borrowers in our primary geographic
footprint.
Average commercial & commercial real estate loans
declined $347 million, or 3%, as pay-downs and
payoffs on loans exceeded new volume.
Average auto dealer floor plan loans declined $30
million, or 1%, primarily resulting from lower dealer
line utilization.
Average indirect auto loans increased $245 million,
or 3%, primarily due to portfolio growth in
previously underpenetrated markets.
Average credit card balances increased $163 million,
or 4%, as a result of efforts to increase credit card
share of wallet through organic growth.
Average residential mortgage balances increased $79
million, or 13%, due to the transfer of $198 million in
CRA mortgage loans from the Residential Mortgage
Banking business segment in January 2015.
In 2015, average loan balances for the remainder of
the portfolio declined $895 million, compared to
2014, driven by declines in the education and indirect
other portfolios of $901 million and $163 million,
respectively, as the discontinued government
guaranteed education loan and indirect other balances
are primarily run-off portfolios.
Nonperforming assets declined $153 million, or 13%, at
December 31, 2015 compared to December 31, 2014. The
decrease was driven by declines in both consumer and
commercial non-performing loans.
54 The PNC Financial Services Group, Inc. – Form 10-K