Wells Fargo 2009 Annual Report Download - page 3

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ToOurOwners
 TheVisionThatWorks
ForOurCustomers
 TheVisionThatWorks
ForOurCommunities
 BoardofDirectorsSeniorLeaders
 FinancialReview
 ControlsandProcedures
 FinancialStatements
 ReportofIndependentRegistered
PublicAccountingFirm
 StockPerformance
We want to satisfy all our
customers’ fi nancial needs
and help them succeed
fi nancially.
Our vision puts our customers fi rst. It’s the heart
of our culture. It unites all our businesses. It’s behind
every product we design, every service we o er,
every dollar we earn. It’s time-tested. It’s measurable.
We’ve been making steady progress toward it for more
than two decades. In this report, we show you how
we do it — how we want our vision to anchor all our
daily behaviors, decisions and customer interactions.