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TELUS 2011 ANNUAL REPORT . 47
MANAGEMENT’S DISCUSSION & ANALYSIS: 1
1.6 TELUS segment targets
The Company’s operating segments and reporting segments are wireless
and wireline. Segmented information in Note 5 of the Audited consoli-
dated financial statements is regularly reported to the Company’s Chief
Executive Officer (the chief operating decision-maker). See Section 4.1
Principal markets addressed and competition for additional information
on each segment.
See Caution regarding forward-looking statements at the beginning
of the MD&A.
10
09
08
07
WIRELESS EXTERNAL REVENUE ($ millions)
12 target 5,750 to 5,900
5,014
4,707
5,462
5,012
11
10
10*
09*
*Previous Canadian GAAP
10
09
08
07
WIRELESS EBITDA ($ millions)
12 target 2,300 to 2,400
2,031
1, 933
2,186
2,020
11
10
10*
09*
*Previous Canadian GAAP
EBITDA is a non-GAAP measure.
10
09
08
07
WIRELINE EXTERNAL REVENUE ($ millions)
12 target 4,950 to 5,10 0
4,765
4,899
4,935
4,780
11
10
10*
09*
*Previous Canadian GAAP
10
09
08
07
WIRELINE EBITDA ($ millions)
12 target 1, 500 to 1, 600
1, 612
1,558
1,592
1, 630
11
10
10*
09*
*Previous Canadian GAAP
EBITDA is a non-GAAP measure.