Telus 2011 Annual Report Download - page 17

TELUS 2011 ANNUAL REPORT . 13
Corporate priorities
Each year we set corporate priorities that help guide our team as we work together to advance
our national growth strategy. For 2012, our priorities are to:
.Deliver on TELUS’ future friendly brand promise by putting customers first
.Increase our competitive advantage through technology leadership
.Drive TELUS’ leadership position in its chosen business and public sector markets
.Accelerate TELUS’ leadership position in healthcare information technology
.Strive to further improve our operational efficiency and effectiveness
.Build our culture for sustained competitive advantage.
With an increasing number of customers and greater volume
of data traffic, we must ensure the reliability and sustainability
of our networks and systems. Indeed, our ability to sustain
wire less growth requires that TELUS be able to purchase addi-
tional wireless spectrum in upcoming auctions. We have the
track record and capability to, and should we acquire the
necessary 700 MHz spectrum, we have committed to, extend
LTE to rural Canada to help bridge the digital divide.
We must also remain aware of global economic uncertainty
and developments, and the risk that they could impact the
Canadian economy and TELUS’ future performance. Notable for
those investing in Canada is our country’s economic strength
relative to international peers. And notable for those investing in
TELUS is our Company’s disproportionate exposure to Western
Canada, which has a relatively stronger economy than the rest
of Canada.
To effectively address these and other challenges and
opportunities, we have identified six corporate priorities for 2012,
as shown below.
A passion for growth
This is a remarkable time for our Company – we are experiencing
excellent operating and financial results, and are often outpacing
our competition. I believe our collective passion for growth
is enabling us to maintain the best momentum we have ever
expe rienced in my 12 years leading TELUS.
Last year, I shared my personal three-year goals to 2013 –
specifically, that TELUS has the potential to generate low
double-digit annualized growth in EPS and even greater free
cash flow growth, excluding any one-time items such as future
spectrum purchases. The earnings goal was achieved in 2011
and we expect strong double-digit free cash flow growth in 2012.
Through 2012 and beyond, TELUS will continue to focus
on delivering growth and putting our customers first in all areas
of our business. I am optimistic that we can continue to be
at the forefront of our global peers, and create more long-term
value for our investors, customers, team members and the
communities we serve.
My confidence in the future economic prospects of your
Company is such that, for the third consecutive year, I will take the
entirety of my annual cash salary compensation in TELUS shares.
The table below says it all. You have my commitment and
that of my team to continue building on these leadership results.
Thank you for your continued support.
Darren Entwistle
Member of the TELUS Team
February 23, 2012
TELUS’ TOTAL RETURN1 WORLD RANKING
VERSUS INCUMBENT TELCOS
2000 to 2004 #1
2000 to 2005 #1
2000 to 2006 #1
2000 to 2007 #1
2000 to 2008 #1
2000 to 2009 #3
2000 to 2010 #1
2000 to 2011 #1
Total shareholder return of 152% from 2000 to 2011
1 Total return includes reinvested dividends measured from December 31, 1999
to: December 31 of 2004, 2005, 2006, 2007, 2008, 2009, 2010 and 2011.