Telus 2011 Annual Report Download - page 16

12 . TELUS 2011 ANNUAL REPORT
Team TELUS cares
Making a difference through volunteering is a heartfelt commitment
at TELUS. Since 2000, our team members, retirees, family and
friends have volunteered 4.2 million hours of their time to local com-
munities. At the TELUS Day of Giving, a record 11,400 volunteers
came together to serve local communities. As well, our 2,500
TELUS Community Ambassadors®, both retirees and employees,
provided 63,500 comfort and care items to citizens in need
across Canada in 2011.
4,200,000 hours
Going to market with one brand
The TELUS brand promise, the future is friendly, reflects our
values as an organization and our desire to make communications
technology enjoyable to use and accessible for all Canadians.
Our brand continues to gain recognition and grow in value.
According to Brand Finance, it is one of the top brands in Canada,
most recently valued at $2.9 billion.
Your Company’s Koodo brand, launched three years ago
to address the competitive market and build new low-cost distri-
bution channels, has generated significant sales momentum.
In a recent J.D. Power & Associates customer satisfaction survey,
Koodo ranked second nationally and first in Ontario for the
wireless provider with the highest customer satisfaction.
Growing social responsibility
TELUS believes in the symbiotic relationship between the
success of our business and the well-being of our communities.
Importantly, the money we give to charities originates from our
customers and we are pleased to complement those funds with
our own financial resources and volunteer time to create positive
and meaningful changes in the lives of those less fortunate.
When our customers and team members join TELUS, they
receive more than a product, service or employment; they
become part of a culture that gives back and makes a difference
in the well-being of our communities. This can be seen in our
TV for GoodTM and Phones for GoodTM campaigns where, in
select markets, we offer $100 to a charity partner for every new
TELUS TV customer or smartphone activation. In 2011, these
campaigns raised $3.9 million in 18 communities, supporting
local charities from the Airdrie Boys & Girls Club to the Kelowna
General Hospital Foundation, which are truly making a differ-
ence for those in need.
In 2011, TELUS, our team members and retirees donated
more than $46 million to charitable and not-for-profit organizations
and volunteered 550,000 hours. Since 2000, the TELUS family
has donated more than $260 million, and more importantly,
volunteered 4.2 million hours in com munities across Canada.
See the sidebar for more information on our volunteers.
When our customers and team members
join TELUS, they become part of a culture
that gives back and makes a difference
in the well-being of our communities.
We believe that charitable giving decisions should be
owned locally, particularly since our philanthropic investments
originate from our customers. This is why we have founded
11 TELUS Community Boards across Canada, two of which were
launched in 2011. These inno vative boards are led by local leaders
who exemplify commitment to their community. Together, our
Community Boards have contributed more than $30 million to
2,300 grass roots projects across Canada since their inception
in
2005. In late 2011, we also established three new international
Community Boards (the Philippines, El Salvador and Guatemala)
in countries where we have contact centre operations.
Opportunities, challenges and risks
I believe TELUS is well positioned to take advantage of future
opportunities. As we pursue our national growth strategy,
competition remains intense across all our lines of business.
Moreover, as technology advances, we know we must
constantly plan for new and evolving competitive activity.