SunTrust 2014 Annual Report Download - page 4
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2
Corporate
Profile
SunTrust Banks, Inc. is one of the nation’s largest and
strongest financial services companies, with total assets of
$190 billion as of December 31, 2014, but most importantly,
we are an organization driven by purpose and a personal touch.
We are passionate about Lighting the
Way to Financial Well-Being. Helping
instill a sense of confidence in the financial
circumstances of clients, communities,
teammates and shareholders is at the
center of everything we do.
We deliver a full suite of products and financial services
to serve the needs of our consumer, business, corporate
and institutional clients. Our businesses are organized into
three segments:
1. Consumer Banking and
Private Wealth Management
Consumer Banking brings together the resources of the
company to provide clear and unbiased financial guidance
to consumer and small business clients in the Southeast,
Mid-Atlantic and select national markets. Services are
provided through an extensive network of traditional and
in-store retail branches, ATMs, digital and online channels,
as well as telephone contact centers. Financial products and
services offered include deposits, investments, mortgages,
home equity loans, auto loans, student loans, credit cards
and other consumer loans.
Private Wealth Management provides a full array of wealth
management products and professional services to high net
worth and institutional clients seeking active management
of their financial resources. Private Wealth Management also
includes GenSpringSM
, which provides family office solutions to
ultra-high net worth individuals and their families.
2. Wholesale Banking
Wholesale Banking focuses on helping businesses across
the country by delivering a comprehensive suite of financial
services including lending, liquidity management, treasury
and payment, M&A advisory and capital raising. Leading
industry and product specialists work seamlessly as One Team
to provide tailored solutions to meet the evolving needs of our
clients. The Wholesale Banking business units include Corporate
& Investment Banking (SunTrust Robinson Humphrey),
Commercial and Business Banking, Commercial Real Estate
and Treasury & Payment Solutions.
3. Mortgage Banking
Mortgage Banking offers the full range of home financing
options and support to help clients purchase or refinance a
home. Committed to delivering the full resources of SunTrust,
professional loan consultants offer a highly personalized
approach from locations throughout SunTrust’s retail banking
footprint and to clients nationally through our website,
consumer-direct call center and network of correspondent lenders.