SunTrust 2014 Annual Report Download - page 12
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• In Commercial and Business Banking, we added industry
specialists with expertise in areas such as ports and
logistics, aging services and retail franchising, allowing
us to provide more tailored solutions for our clients in
these businesses.
• We increased our Commercial Real Estate loan
production 19% over 2013, helping businesses
nationwide take advantage of opportunities to grow.
• We upgraded our Treasury & Payments Solutions
platforms, and as a result, we were able to help 28%
more clients meet their cash management needs.
Consumer Banking and
Private Wealth Management
•
The addition of e-Savings, a new online savings
solution, helps our retail clients to stay in control
of their finances by allocating money into separate
spending and savings “buckets.”
• We introduced SummitView, a financial planning and
account aggregation tool that helps clients obtain a
full picture of their finances, resulting in more confidence
and control.
• We continued to enhance our client data
protection capabilities and provide stronger
transaction security features in our credit card
platform with the launch of EMV chip technology
for all new credit cards. Additionally, our clients
can now also use their SunTrust credit and debit
cards with the new Apple Pay technology, further
enhancing our digital channel offering.
Putting our clients’ needs first is at the core of our purpose.
We are driven to seek out additional ways to deepen
relationships with our clients and find new ways to meet
more of their needs.
In 2014, we continued to invest in talent and technology
to better serve our clients’ needs across all segments of
our business.
Wholesale Banking
The refinancing of our [senior secured]
notes and the resultant annual cash
savings [are] incredibly important to
our company and our stakeholders. The
success of this transaction was also
a result of SunTrust’s flawless execution,
and numerous of our investors have
commented on the industry knowledge,
professionalism and expertise of
SunTrust. SunTrust is an important
strategic partner, and we look forward
to working together for many years in
the future.”
– President and CEO, CIB client, aerospace and defense industry
• In our Corporate & Investment Banking (CIB)
business, we carved out a Biotechnology practice
group within our Healthcare vertical to better serve
the needs of our growing Biotech client base.
Helping Our
Clients Shine
10